| Title | WATCHING POSTERS |
| Brand | PANASONIC SECURITY SYSTEM |
| Product / Service | PANASONIC CCTV CAMERAS |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | TAPROOT DENTSU Mumbai, INDIA |
| Idea Creation | TAPROOT DENTSU Mumbai, INDIA |
| Production | TAPROOT DENTSU Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Santosh Padhi | Taproot Dentsu | Chief Creative Officer |
| Agnello Dias | Taproot Dentsu | Chief Creative Officer |
| Purushottam Joshi | Taproot Dentsu | Production Head |
| Satyajeet More | Taproot Dentsu | Art Director |
| Ambadas Paighan | Taproot Dentsu | Art Director |
| Tushar Rechwad | Freelancer | Production |
| Amol Jadhav | Amol Jadhav Photography | DOP |
| Sairaj Naik | Taproot Dentsu | Editor |
| Makoto Nakao | Taproot Dentsu | Chief Client Officer |
| Kenji Nogami | Dentsu | Business Director |
The idea was simply to demonstrate the ever-watching quality of the Panasonic CCTV cameras in person to the consumers. So, we created innovate 3D sculpted posters of security personnel. These portraits were then engraved in reverse to help create the magical movement of their heads, up to 180-degree sideways as well as upwards and downwards. Thus mimicking what the CCTV cameras did in reality.