WATCHING POSTERS

Short List
TitleWATCHING POSTERS
ClientPANASONIC SECURITY SYSTEM
Product / ServicePANASONIC CCTV CAMERAS
CategoryE05. Interactive Outdoor Experiences
EntrantTAPROOT DENTSU Mumbai, INDIA
Idea Creation TAPROOT DENTSU Mumbai, INDIA
Production TAPROOT DENTSU Mumbai, INDIA

Brief Explanation

The idea was simply to demonstrate the ever-watching quality of the Panasonic CCTV cameras in person to the consumers. So, we created innovate 3D sculpted posters of security personnel. These portraits were then engraved in reverse to help create the magical movement of their heads, up to 180-degree sideways as well as upwards and downwards. Thus mimicking what the CCTV cameras did in reality.

Credits

Name Company Position
Santosh Padhi Taproot Dentsu Chief Creative Officer
Agnello Dias Taproot Dentsu Chief Creative Officer
Purushottam Joshi Taproot Dentsu Production Head
Satyajeet More Taproot Dentsu Art Director
Ambadas Paighan Taproot Dentsu Art Director
Tushar Rechwad Freelancer Production
Amol Jadhav Amol Jadhav Photography DOP
Sairaj Naik Taproot Dentsu Editor
Makoto Nakao Taproot Dentsu Chief Client Officer
Kenji Nogami Dentsu Business Director