Title | TRANSPORT ACCIDENT COMMISSION - LIVE DRUG TESTING |
Brand | THE VICTORIAN GOVERNMENT - TRANSPORT ACCIDENT COMMISSION |
Product / Service | TRANSPORT ACCIDENT COMMISSION |
Category | C01. Static Billboards / Posters |
Entrant | POSTERSCOPE AUSTRALIA Sydney, AUSTRALIA |
Idea Creation | DENTSU MITCHELL Sydney, AUSTRALIA |
Idea Creation 2 | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Idea Creation 3 | TRANSPORT ACCIDENT COMMISSION Geelong, AUSTRALIA |
Media Placement | POSTERSCOPE AUSTRALIA Sydney, AUSTRALIA |
Media Placement 2 | DENTSU MITCHELL Sydney, AUSTRALIA |
Additional Company | QMS MEDIA North Sydney, AUSTRALIA |
Additional Company 2 | APN OUTDOOR Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Emma Johnson | Clemenger BBDO | Project Director |
The Transport Accident Commission, part of the Victorian Government, utilised our proprietary tool to deliver a dynamic digital Out-of-Home campaign. Targeting high incidence area’s on key arterial roads in metro Victoria, we executed a number of high profile digital large format locations to maximise exposure of an important drug testing message. Along side the Police patrolling and testing, these locations worked in tandem with a time based creative that changed across the day and night along with a dynamic real-time clock mechanism. The dynamic creative provided the sense of immediacy & relevance that drug testing could happen to drivers by the Police, at any time and in any place, raising awareness of an important issue with immediacy and urgency.