Title | JACKPOTATO |
Brand | TOKYO HARVEST |
Product / Service | POTATO / EDUCATION |
Category | E03. Special Build |
Entrant | GEOMETRY GLOBAL Tokyo, JAPAN |
Idea Creation | GEOMETRY GLOBAL Tokyo, JAPAN |
PR | GEOMETRY GLOBAL Tokyo, JAPAN |
Production | GEOMETRY GLOBAL Tokyo, JAPAN |
Production 2 | GRAY ART Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masato Mitsudera | Geometry Global Japan | Executive Creative Director |
Yusuke Morotomi | Geometry Global Japan | Senior Art Director |
Masato Mitsudera | Geometry Global Japan | Executive Creative Director |
Shinmei Yamamoto | Geometry Global Japan | Senior Art Director |
Shinmei Yamamoto | Geometry Global Japan | Senior Art Director |
Hayato Yamasaki | Geometry Global Japan | Junior Art Director / Designer |
Yuta Abo | Geometry Global Japan | Senior Designer |
Seiji Hosokawa | Geometry Global Japan | Senior Producer |
Seiji Hosokawa | Geometry Global Japan | Senior Producer |
Yosuke Tamura | Point Zero Co., Ltd | Cinematographer |
Guillaume Pinto | Geometry Global Japan | 3D/2D Motion Designer |
Shu Nakamura | SUI INC. | Set Designer |
Daniel Comar | Geometry Global | Regional Executive Creative Director (Asia Pacific) |
Federico Garcia | Freelance | Scenario Writer |
Shumpei NegamiĀ | Cutters | Producer |
Heather Richardson | Cutters | Producer |
Dustin Kaufman | Cutters | Editor |
We built a Super-size pinball machine that required strategic and collaborative gameplay. The JACKPOTato gaming process was made from the end-to-end potato story; from the farm to the table and into the mouths of the whole family. We created a playful activation, crafting a potato field and a 10-feet tall (3 meters) giant pinball machine from old wooden and cardboard boxes. To play the game, contestants had to dig up a potato from the nearby 'potato field' and maneuver it through the potato-journey pinball machine. The path of the potato narrates the story of a potato' s lifecycle: from seed to the plate. Hitting the ""JACKPOTato"" could win the challenger up to 100 potatoes to take home and share with neighbors.