JACKPOTATO

TitleJACKPOTATO
BrandTOKYO HARVEST
Product / ServicePOTATO / EDUCATION
CategoryE03. Special Build
EntrantGEOMETRY GLOBAL Tokyo, JAPAN
Idea Creation GEOMETRY GLOBAL Tokyo, JAPAN
PR GEOMETRY GLOBAL Tokyo, JAPAN
Production GEOMETRY GLOBAL Tokyo, JAPAN
Production 2 GRAY ART Tokyo, JAPAN

Credits

Name Company Position
Masato Mitsudera Geometry Global Japan Executive Creative Director
Yusuke Morotomi Geometry Global Japan Senior Art Director
Masato Mitsudera Geometry Global Japan Executive Creative Director
Shinmei Yamamoto Geometry Global Japan Senior Art Director
Shinmei Yamamoto Geometry Global Japan Senior Art Director
Hayato Yamasaki Geometry Global Japan Junior Art Director / Designer
Yuta Abo Geometry Global Japan Senior Designer
Seiji Hosokawa Geometry Global Japan Senior Producer
Seiji Hosokawa Geometry Global Japan Senior Producer
Yosuke Tamura Point Zero Co., Ltd Cinematographer
Guillaume Pinto Geometry Global Japan 3D/2D Motion Designer
Shu Nakamura SUI INC. Set Designer
Daniel Comar Geometry Global Regional Executive Creative Director (Asia Pacific)
Federico Garcia Freelance Scenario Writer
Shumpei NegamiĀ  Cutters Producer
Heather Richardson Cutters Producer
Dustin Kaufman Cutters Editor

Brief Explanation

We built a Super-size pinball machine that required strategic and collaborative gameplay. The JACKPOTato gaming process was made from the end-to-end potato story; from the farm to the table and into the mouths of the whole family. We created a playful activation, crafting a potato field and a 10-feet tall (3 meters) giant pinball machine from old wooden and cardboard boxes. To play the game, contestants had to dig up a potato from the nearby 'potato field' and maneuver it through the potato-journey pinball machine. The path of the potato narrates the story of a potato' s lifecycle: from seed to the plate. Hitting the ""JACKPOTato"" could win the challenger up to 100 potatoes to take home and share with neighbors.