Title | URDU POEATRY |
Brand | KASHMIR COOKING OIL & BANASPATI |
Product / Service | KASHMIR COOKING OIL & BANASPATI |
Category | E05. Interactive Outdoor Experiences |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Idea Creation | BBDO PAKISTAN Lahore, PAKISTAN |
Media Placement | BBDO PAKISTAN Lahore, PAKISTAN |
Production | LIQUID FILMS Todmorden, UNITED KINGDOM |
Production 2 | PROVISION FILMS Lahore, PAKISTAN |
Name | Company | Position |
---|---|---|
Ali Rez | Impact BBDO | Regional Creative Director |
Assam Khalid | BBDO Pakistan | Creative Director |
Assam Khalid | BBDO Pakistan | Strategic Planning Director |
Saks Afridi | Saks Afridi | Artist |
Faisal Durrani | BBDO Pakistan | Managing Director |
Aamna Rahim | BBDO Pakistan | Senior Creative Manager |
Hira Mohibullah | BBDO Pakistan | Creative Director |
Hira Mohibullah | BBDO Pakistan | Creative Director |
Haroon Rashid | BBDO Pakistan | Senior Art Director |
Haseeb Akram | BBDO Pakistan | Art Director |
Idrees Hussain | BBDO Pakistan | Client Servicing |
Moiz Khan | BBDO Pakistan | Digital Creative Group Head |
Jamayal Tanweer | BBDO Pakistan | Digital Buisness Director |
Gulandam Shireen | BBDO Pakistan | Account Manager |
Alize Munir | BBDO Pakistan | Community Manager |
Sarmad Ghafoor | Sarmad Ghafoor | Musician |
Mian Aleem Ali | BBDO Pakistan | Production Designer |
Assam Khalid | BBDO Pakistan | Strategy Planning Director |
Ali Rez | Impact BBDO | Creative Director |
Natasha Ijaz | AUDIO DNA | Music Director |
Shahid | Shahid | Chef |
Atif Pasha | BBDO Pakistan | Production Manager |
Abid | Abid | Calligrapher |
Atif Pasha | BBDO Pakistan | Production Manager |
Vinod Kamble | Vinod Kamble | Chef |
Collaborating with two artists, a calligrapher and a chef, the campaign was launched using the words of a 13th century Urdu poet, Amir Khusro, considered the father of Urdu verse; whose poetry was brought back to life in the form of this dessert. The craft was meticulous. All of Urdu script is not written in joint letters, whereas jalebi can only be formed when it is connected as one unit. We therefore had to create a unique lettering design and practice how to calligraph it in jalebi. We gave it a fitting hashtag: #UrduPoeatry. For PR, we picked high impact venues: The Karachi literary festival held in London and local book stores in Pakistan. Every word of the poem written in jalebi was served with the complete couplet and its english translation. A film was released online on Pakistan’s 70th independence day, along with a billboard of the artwork.