| Title | TOILET PAPER FOR SMARTPHONES |
| Brand | NTTDOCOMO |
| Product / Service | MOBILE NETWORK CARRIER |
| Category | E02. Small Scale Special Solutions |
| Entrant | TOKYU AGENCY Tokyo, JAPAN |
| Idea Creation | TOKYU AGENCY Tokyo, JAPAN |
| Media Placement | GREENPORT AGENCY CO., LTD. Narita, JAPAN |
| PR | TOKYU AGENCY Tokyo, JAPAN |
| Production | AOI PRO. INC. Akasaka, Tokyo, JAPAN |
| Production 2 | AMANA Tokyo, JAPAN |
| Production 3 | MAC SP INC. NAGOYA, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hideaki Morohashi | Tokyu Agency Inc. | Creative Director |
| Yoko Osoegawa | Tokyu Agency Inc. | Planner |
| Toshimi Hayashi | Tokyu Agency Inc. | Art Director |
| Shota Aiga | Tokyu Agency Inc. | Designer |
| Shinichi Kumazawa | Tokyu Agency Inc. | Account Planner |
| Tatsuya Yoshio | Tokyu Agency Inc. | Pr Planner |
| Iso Takuma | AOI Pro. | Producer |
| Ueda Saaya | AOI Pro. | Production Manager |
| Kofune Seiji | Freelance | Director |
| Murakami Akihiro | Freelance | Camera |
| Oote Yasuhiro | lightup | Lighting |
| Takao Nagase | an inc. | Photographer |
| Kenji Hashimoto | amana inc. | Visual Producer |
| Misa Murayasu | amana inc. | Production Manager |
| Yuki Hamajima | amana inc. | Production Manager |
| Munenori Maeda | MAC SP Inc. | Producer |
| Maki Hattori | AUOSBRAND Company | Craft Artist |
| Daisuke Yanano | Daitoukouken Company | Industrial Craft |
| Takeshi Takahashi | Greenport Agency Co., Ltd. | Media Producer |
-Docomo has developed the world's first "toilet paper for smartphones" in Narita international airport, the visitor’s first contact point of japan. -“Toilet paper for smartphones" was placed in 86 restrooms in Narita international airport arrival terminals. This special paper absorbs sebum on smartphone screen and can be flushed down the toilet. -Moreover, it is printed with text introducing of docomo's wi-fi and translation app service, thus making it a helpful guide while in japan.