Brief Explanation

We developed fun sports that people who are not good at sports want to participate. And they could get entertainment and health by playing the new sports. “YURU SPORTS”?Your age, gender, and physical capabilities don’t matter. You can laugh while getting exercise. for example, Baby basketball:If you’re not gentle with the ball, it will cry. Gender and frame size are irrelevant.Housewives are able to win against professional basketball players. We developed more than 50 types of Yuru Sports.We brought about a Yuru Sports movement and held a Yuru Sports Festival. Yuru Sports is receiving so much attention the Commissioner of the Japan Sports Agency has also tried it, and we are creating a further movement involving local governments, universities, and sporting goods manufacturers.The Japan Sports Agency is quoted as saying,“We’d like to lower the mental hurdle for sports like Yuru Sports does and popularize sports people can easily enjoy.”