DID YOU SEE THAT?

TitleDID YOU SEE THAT?
BrandFOUNDATION FOR WOMEN
Product / ServiceFOUNDATION FOR WOMEN
CategoryE04. Live Advertising & Events
EntrantDENTSU ONE (BANGKOK) Bangkok, THAILAND
Idea Creation DENTSU ONE (BANGKOK) Bangkok, THAILAND
Media Placement DENTSU ONE (BANGKOK) Bangkok, THAILAND
PR DENTSU ONE (BANGKOK) Bangkok, THAILAND
Production BOB EYE VIEW STUDIO Bangkok, THAILAND

Credits

Name Company Position
Yuichi Toyoda Dentsu One (Bangkok) Chief Executive Officer
Ted Lim Dentsu Asia-Pacific Chief Creative Officer
Subun Khow Dentsu One (Bangkok) Chief Creative Officer
Kongpope Siriwattanagarn Dentsu One (Bangkok) Creative Director
Nattakorn Samintharapunya Dentsu One (Bangkok) Art Director
Tanis Jearsavaswattana Dentsu One (Bangkok) Art Director
Chanissara Ngampan Dentsu One (Bangkok) Copywriter
Sirikorn Rungrueangdechaphat Dentsu One (Bangkok) Copywriter
Kongpope Siriwattanagarn Dentsu One (Bangkok) Copywriter
Subun Khow Dentsu One (Bangkok) Copywriter
Chawin Supakasemwong COLUMBUS (THAILAND) Planning Manager
Prinkpraewa Aswapanyawongse Dentsu One (Bangkok) Account Manager
Patmala Boondej Dentsu One (Bangkok) Account Executive
Krittideach Gajangsri Bob Eye View Cinematographer/D.O.P
Pawan Tangsritrakul Bob Eye View Cinematographer/D.O.P
Nadya Metasiri Dentsu One (Bangkok)Bob Eye View Editor
Napaporn Kerdprang Bob Eye View Executive producer
Wanwisa Noppawong Na Ayuthaya Bob Eye View Production producer
Jirapa Maneein Bob Eye View Production producer
Nattanan Kaewkitinarong Bob Eye View Production manager

Brief Explanation

We created a promotional booth in popular department stores. The activity started with the moderator asking participants to take a look at a big screen comprised of many footages from CCTV to spot the unusual. We surprised them with the footage of women getting abused. This activity allows people to experience the issue first hand, notice and report. We also share with them information on how to report domestic violence which is to call the Hotline 1300 to help the victim.