| Title | DIDI SMART LIGHT |
| Brand | DIDI |
| Product / Service | MOBILE TRANSPORTATION PLATFORM |
| Category | C03. Ambient Use of Digital Technology |
| Entrant | OGILVY & MATHER SHANGHAI, CHINA |
| Idea Creation | OGILVY & MATHER SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Graham Fink | Ogilvy & Mather Shanghai | Chief Creative Officer |
| Juggi Ramakrishnan | Ogilvy & Mather shanghai | Executive Creative Director |
| Cheeguan Yue | Ogilvy & Mather shanghai | Group Executive Creative Director |
| Jimmy Wang | Ogilvy & Mather shanghai | Creative Director |
| Marc Wang | Ogilvy & Mather shanghai | Creative Director |
| Addy Khaotong | Ogilvy & Mather shanghai | Creative Director |
| Shiyang He | Ogilvy & Mather shanghai | Creative Director |
| Vince Zeng | Ogilvy & Mather shanghai | Art Director |
| Gloria Wu | Ogilvy & Mather shanghai | Designer |
| Ivy Wang | Ogilvy & Mather shanghai | Copywriter |
| Melinda Po | Ogilvy & Mather shanghai | Managing Partner |
| Brenda Mou | Ogilvy & Mather shanghai | Group Account Director |
| Tina Zhang | Ogilvy & Mather shanghai | Associate Account Director |
| Joann Xu | Ogilvy & Mather shanghai | Account Executive |
| Jessie Lai | Ogilvy & Mather shanghai | Producer |
| Alice Chu | Ogilvy & Mather shanghai | Producer |
| Xiaoyun Wu | Dreamcast studio | Exetutive Producer |
| Qishun Sun | Dreamcast studio | Film Director |
| Guan Lian | Dreamcast studio | Editor |
We fitted several Taxi’s including Didi Express and Premier cars with our new taxi light, with an LED screen that shows an icon of a seatbelt. When the passengers belt up safely, the light shows the icon coming together. But passengers who don’t fasten their belts will be obvious to passers-by. As well as the Police of course.