Title | TAGUIG NICO PROJECT |
Brand | TAGUIG CITY |
Product / Service | TAGUIG CITY |
Category | E03. Special Build |
Entrant | TRIBAL WORLDWIDE PHILIPPINES Taguig City, THE PHILIPPINES |
Idea Creation | TRIBAL WORLDWIDE PHILIPPINES Taguig City, THE PHILIPPINES |
Production | TRIBAL WORLDWIDE PHILIPPINES Taguig City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Eugene Demata | DDB Tribal Worldwide Philippines | Executive Creative Director |
Dan Pambid | DDB Tribal Worldwide Philippines | Creative Director |
Enif Ruedas | DDB Tribal Worldwide Philippines | Art Director |
Andrea PeƱaranda | DDB Tribal Worldwide Philippines | Copywriter |
Toby Kabatay | DDB Tribal Worldwide Philippines | Copywriter |
Anna Norbert | DDB Tribal Worldwide Philippines | Account Director |
Ivie Mariano | DDB Tribal Worldwide Philippines | Account Manager |
Diane Isabel Chua | DDB Tribal Worldwide Philippines | Managing Partner |
The campaign revolves around the use of an ambient fixture in the passive production of an organic, mosquito-control solution with the help of smokers. NICO is a specially designed public ashtray that is able to extract nicotine- a proven organic pesticide, from discarded cigarette butts, for free.