TAGUIG NICO PROJECT

TitleTAGUIG NICO PROJECT
BrandTAGUIG CITY
Product / ServiceTAGUIG CITY
CategoryE03. Special Build
EntrantTRIBAL WORLDWIDE PHILIPPINES Taguig City, THE PHILIPPINES
Idea Creation TRIBAL WORLDWIDE PHILIPPINES Taguig City, THE PHILIPPINES
Production TRIBAL WORLDWIDE PHILIPPINES Taguig City, THE PHILIPPINES

Credits

Name Company Position
Eugene Demata DDB Tribal Worldwide Philippines Executive Creative Director
Dan Pambid DDB Tribal Worldwide Philippines Creative Director
Enif Ruedas DDB Tribal Worldwide Philippines Art Director
Andrea PeƱaranda DDB Tribal Worldwide Philippines Copywriter
Toby Kabatay DDB Tribal Worldwide Philippines Copywriter
Anna Norbert DDB Tribal Worldwide Philippines Account Director
Ivie Mariano DDB Tribal Worldwide Philippines Account Manager
Diane Isabel Chua DDB Tribal Worldwide Philippines Managing Partner

Brief Explanation

The campaign revolves around the use of an ambient fixture in the passive production of an organic, mosquito-control solution with the help of smokers. NICO is a specially designed public ashtray that is able to extract nicotine- a proven organic pesticide, from discarded cigarette butts, for free.