| Title | THE BREAST CANCER SCREENINGS |
| Brand | SKY TELEVISION NEW ZEALAND |
| Product / Service | RIALTO CHANNEL |
| Category | E04. Live Advertising & Events |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| PR | MANGO Auckland, NEW ZEALAND |
| Additional Company | RIALTO CHANNEL Auckland, NEW ZEALAND |
| Additional Company 2 | NEW ZEALAND BREAST CANCER FOUNDATION, NEW ZEALAND |
| Additional Company 3 | ASCENDANT DX Springdale, USA |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
| Brett Colliver | DDB Group New Zealand | Creative Director |
| Mike Felix | DDB Group New Zealand | Creative Director |
| Christie Copper | DDB Group New Zealand | Creative Director |
| James Conner | DDB Group New Zealand | Creative Director |
| Sylvia Humphries | DDB Group New Zealand | Copywriter |
| Jake O'Driscoll | DDB Group New Zealand | Art Director |
| Nikki McKelvie | DDB Group New Zealand | Lead Business Partner |
| Demi Nielsen | DDB Group New Zealand | Senior Business Manager |
| Bella McDonald | DDB Group New Zealand | Business Manager |
| Judy Thompson | DDB Group New Zealand | Executive Agency Producer |
| Alva Casey | DDB Group New Zealand | Agency Producer |
| Jane Mill | DDB Group New Zealand | Agency Producer |
| Steve Gulik | DDB Group New Zealand | Editor |
| Mark Tretheway | DDB Group New Zealand | Editor |
| Dan Partington | DDB Group New Zealand | Sound Engineer |
| Liz Knox | DDB Group New Zealand | Digital Director |
| Johannes Gertz | DDB Group New Zealand | Digital Producer |
| Jason Vertongen | DDB Group New Zealand | Head of Digital Design |
| David Kirschberg | DDB Group New Zealand | Digital designer |
| Sean Brown | Mango | General Manager |
| Max Burt | Mango | Account Manager |
| Minky Stapleton | DDB Group New Zealand | Illustrator |
| Mat Baker | Mat Baker Photography | Photographer |
| Roger Wyllie | Rialto Channel | General Manager |
| Van Henderson | The New Zealand Breast Cancer Foundation | CEO |
| Adele Gautier | The New Zealand Breast Cancer Foundation | Research and Communications Manager |
| Omid Moghadam | Ascendant Dx | CEO |
| Anna Daily | Ascendant Dx | Chief Scientist |
We held our event at a cinema, here we played a movie intended to make our audience cry. During the film, after emotive moments, we had researchers collect the audiences' tears. These tears were then used to further breast cancer research. Showing just how powerful a Rialto film could be.