Title | WATCHDOGS |
Brand | SOI DOG FOUNDATION |
Product / Service | - |
Category | E04. Live Advertising & Events |
Entrant | CHEIL WORLDWIDE Bangkok, THAILAND |
Idea Creation | CHEIL WORLDWIDE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Satit Jantawiwat | Cheil (Thailand) Ltd | Chief Creative Officer |
Pakornkrit Khantaprab | Cheil (Thailand) Ltd | Copywriter |
Chayada Sungthong | Cheil (Thailand) Ltd | Art Director |
Sayam Doungklin | Cheil (Thailand) Ltd | Computer Artist |
Puttipong Yuensiriwattananukul | Cheil (Thailand) Ltd | Account Manager |
Jittranon Soponpong | Cheil (Thailand) Ltd | Account Manager |
Pattarapong Nitikarn | Cheil (Thailand) Ltd | Strategic Planning Manager |
Poonyaphob Sittipornanan | Cheil (Thailand) Ltd | Strategic Planning Manager |
Chanida Noikampan | Cheil (Thailand) Ltd | Agency Producer |
Awika Suyasit | Cheil (Thailand) Ltd | Creative Coordinator |
Pornpipat Luksanasut | Triton Film | Director |
Sarun Thubthim | Triton Film | Director |
Chatchai Kusolsinchai | Triton Film | Dop |
Wongwattana Chunhavuttiyanon | Triton Film | Camera Man |
Arthip Kunjaitha | Triton Film | Camera Man |
Kunakorn Pomkaew | Triton Film | Asst Director |
Phoosuda Sanohdontree | Triton Film | Production Manager |
Peerawat Puttipo | Triton Film | Art Department |
Uthit Boonsoemkhanit | Triton Film | Location Manager |
Thida Rosthip | Triton Film | Wardrobe |
Sakchai Jansri | Triton Film | Sound Man |
Thapana Rodsud | Triton Film | Editor |
Yingyos Somjittsakul | Triton Film | Asst Editor |
Suriya Malaphan | Triton Film | Asst Editor |
Chatchai Settawon | Triton Film | Colorist |
Nuttavut Korpornsrisanga | Triton Film | Motion Graphic |
Napas Warasestasak | - | Project Manager |
Arnas Jarakorn | - | Lead Engineer |
Chayanon T.Charoen | - | Engineer |
Chayanat Sirirojpanya | Triton Film | Producer |
The solution for stray dog issue is not in any animal shelter or the government. If only people perceive stray dogs in a new way. Watchdogs wants to change that perception, the perception that stray dogs are useless and unwanted. In doing so, stray dogs need to have a new role, to be Watchdogs of the community. By combining dog instincts (territorial behaviour & super senses) with smart technology, this smart vests are designed to turn their barking habit into a notification alert linked with mobile phone. Ultimately, Watchdogs aims to create a mutual relationship where stray dogs and the community are taking care of one another.