WATCHDOGS

TitleWATCHDOGS
BrandSOI DOG FOUNDATION
Product / Service-
CategoryE04. Live Advertising & Events
EntrantCHEIL WORLDWIDE Bangkok, THAILAND
Idea Creation CHEIL WORLDWIDE Bangkok, THAILAND

Credits

Name Company Position
Satit Jantawiwat Cheil (Thailand) Ltd Chief Creative Officer
Pakornkrit Khantaprab Cheil (Thailand) Ltd Copywriter
Chayada Sungthong Cheil (Thailand) Ltd Art Director
Sayam Doungklin Cheil (Thailand) Ltd Computer Artist
Puttipong Yuensiriwattananukul Cheil (Thailand) Ltd Account Manager
Jittranon Soponpong Cheil (Thailand) Ltd Account Manager
Pattarapong Nitikarn Cheil (Thailand) Ltd Strategic Planning Manager
Poonyaphob Sittipornanan Cheil (Thailand) Ltd Strategic Planning Manager
Chanida Noikampan Cheil (Thailand) Ltd Agency Producer
Awika Suyasit Cheil (Thailand) Ltd Creative Coordinator
Pornpipat Luksanasut Triton Film Director
Sarun Thubthim Triton Film Director
Chatchai Kusolsinchai Triton Film Dop
Wongwattana Chunhavuttiyanon Triton Film Camera Man
Arthip Kunjaitha Triton Film Camera Man
Kunakorn Pomkaew Triton Film Asst Director
Phoosuda Sanohdontree Triton Film Production Manager
Peerawat Puttipo Triton Film Art Department
Uthit Boonsoemkhanit Triton Film Location Manager
Thida Rosthip Triton Film Wardrobe
Sakchai Jansri Triton Film Sound Man
Thapana Rodsud Triton Film Editor
Yingyos Somjittsakul Triton Film Asst Editor
Suriya Malaphan Triton Film Asst Editor
Chatchai Settawon Triton Film Colorist
Nuttavut Korpornsrisanga Triton Film Motion Graphic
Napas Warasestasak - Project Manager
Arnas Jarakorn - Lead Engineer
Chayanon T.Charoen - Engineer
Chayanat Sirirojpanya Triton Film Producer

Brief Explanation

The solution for stray dog issue is not in any animal shelter or the government. If only people perceive stray dogs in a new way. Watchdogs wants to change that perception, the perception that stray dogs are useless and unwanted. In doing so, stray dogs need to have a new role, to be Watchdogs of the community. By combining dog instincts (territorial behaviour & super senses) with smart technology, this smart vests are designed to turn their barking habit into a notification alert linked with mobile phone. Ultimately, Watchdogs aims to create a mutual relationship where stray dogs and the community are taking care of one another.