Title | GATORADE - SWEAT IT TO GET IT |
Brand | GATORADE |
Product / Service | GATORADE |
Category | C04. Ambient Experiential & Immersive Digital |
Entrant | DENTSU WEBCHUTNEY Gurgaon, INDIA |
Idea Creation | DENTSU WEBCHUTNEY Gurgaon, INDIA |
Production | DENTSU WEBCHUTNEY Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Gurbaksh Singh | Dentsu Webchutney Pvt. Ltd. | Chief Creative Technologist |
Nitin Jain | Dentsu Webchutney Pvt. Ltd. | Group Head (Copy) |
Hemant Kumar | Dentsu Webchutney Pvt. Ltd. | Developer |
We placed a vending machine inside a gym. The vending machine sensed the body heat of gym goers before dispensing a Gatorade. The machine encouraged users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade! We used Thermal Imaging to assess a user’s body heat and when it reached a pre-determined threshold, the machine dispensed a Gatorade.