GATORADE - SWEAT IT TO GET IT

TitleGATORADE - SWEAT IT TO GET IT
BrandGATORADE
Product / ServiceGATORADE
CategoryC04. Ambient Experiential & Immersive Digital
EntrantDENTSU WEBCHUTNEY Gurgaon, INDIA
Idea Creation DENTSU WEBCHUTNEY Gurgaon, INDIA
Production DENTSU WEBCHUTNEY Gurgaon, INDIA

Credits

Name Company Position
Gurbaksh Singh Dentsu Webchutney Pvt. Ltd. Chief Creative Technologist
Nitin Jain Dentsu Webchutney Pvt. Ltd. Group Head (Copy)
Hemant Kumar Dentsu Webchutney Pvt. Ltd. Developer

Brief Explanation

We placed a vending machine inside a gym. The vending machine sensed the body heat of gym goers before dispensing a Gatorade. The machine encouraged users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade! We used Thermal Imaging to assess a user’s body heat and when it reached a pre-determined threshold, the machine dispensed a Gatorade.