| Title | LAP OF LUXURY |
| Brand | THE LOTT |
| Product / Service | POWERBALL |
| Category | E04. Live Advertising & Events |
| Entrant | Y&R Brisbane, AUSTRALIA |
| Idea Creation | Y&R Brisbane, AUSTRALIA |
| Production | Y&R Brisbane, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Andrew Shepherd | The Lott | Head of Demand Generation |
| Josh Moore | Y&R Group ANZ | Chief Creative Officer |
| Phil McDonald | Y&R Group ANZ | Chief Executive Officer |
| Brendan Greaney | Y&R Brisbane | Executive Creative Director |
| Ash Kennedy | Y&R Brisbane | Copywriter |
| Lucy Flower | Y&R Brisbane | Senior Account Director |
| Jill Every | The Lott | General Manager – Marketing (Lotteries) |
| Ben Johnson | The Lott | Brand Portfolio Manager |
| Kimberley Garner | The Lott | Assistant Brand Manager |
| Michelle Short | Y&R Brisbane | Production Director |
| Mark Gregory | Y&R Brisbane | Group Account Director |
| Kohbe Vela | Y&R Brisbane | Head and Broadcast and Content |
| Miguel Gadea | Y&R Brisbane | Designer |
| Joshua Bartlett | Y&R Brisbane | Art Director |
| Andrew Kolb | Y&R Brisbane | Head of Digital Planning |
| Angus Whitton | Y&R Brisbane | Account Executive |
| Sarah Ferrier | Y&R Brisbane | Broadcast and Content Producer |
| Noelle Jones | The Producers | Producer |
| Tov Belling | The Producers | Director |
In the week before the race, we created a fake social promo inviting motorsport fans to tell us why they deserve to win a chance to watch the race in ‘the lap of luxury.’ On the first day of the race weekend, the three unsuspecting winners and their friends were picked up in limousines and driven through the streets of Melbourne before being taken to the track to be sent around at high speed. It was only then that we revealed their ‘chauffeurs’ were actually professional race drivers. There was even a pit stop where the limos were supplied with more drinks, canapés and a three piece string ensemble. At the end of the race, the winners were given premium tickets to the actual race. The entire stunt was filmed and shared on social media on race day.