| Title | GIFT JET |
| Brand | THE LOTT |
| Product / Service | POWERBALL |
| Category | E06. Transit |
| Entrant | Y&R Brisbane, AUSTRALIA |
| Idea Creation | Y&R Brisbane, AUSTRALIA |
| Production | Y&R Brisbane, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Andrew Shepherd | The Lott | Head of Demand Generation |
| Jen Lyons | The Lott | Senior Brand Manager |
| Josh Moore | Y&R Group ANZ | Chief Creative Officer |
| Phil McDonald | Y&R Group ANZ | Chief Executive Officer |
| Brendan Greaney | Y&R Brisbane | Executive Creative Director |
| Ash Kennedy | Y&R Brisbane | Copywriter |
| Lucy Flower | Y&R Brisbane | Senior Account Director |
| Jill Every | The Lott | General Manager – Marketing (Lotteries) |
| Ben Johnson | The Lott | Brand Portfolio Manager |
| Kimberley Garner | The Lott | Assistant Brand Manager |
| Michelle Short | Y&R Brisbane | Production Director |
| Katelyn Testa | The Lott | Art Director |
| Andrew Leftley | Y&R Brisbane | Senior Art Director |
| Nick Williams | Y&R Brisbane | Designer |
| Mark Gregory | Y&R Brisbane | Group Account Director |
| Erin Core | Y&R Brisbane | Planner |
| Kohbe Vela | Y&R Brisbane | Head and Broadcast and Content |
| Harry Orme | PPR Brisbane | PR Consultant |
To promote Powerball’s $25 million pre-Christmas draw, we took over one of Australia’s busiest airports in the week leading up to Christmas (a peak holiday travel time) and gift wrapped an entire 80-seat private jet. Complete with giant silver bow and gift tag advertising the draw.