Title | GIFT JET |
Brand | THE LOTT |
Product / Service | POWERBALL |
Category | E06. Transit |
Entrant | Y&R Brisbane, AUSTRALIA |
Idea Creation | Y&R Brisbane, AUSTRALIA |
Production | Y&R Brisbane, AUSTRALIA |
Name | Company | Position |
---|---|---|
Andrew Shepherd | The Lott | Head of Demand Generation |
Jen Lyons | The Lott | Senior Brand Manager |
Josh Moore | Y&R Group ANZ | Chief Creative Officer |
Phil McDonald | Y&R Group ANZ | Chief Executive Officer |
Brendan Greaney | Y&R Brisbane | Executive Creative Director |
Ash Kennedy | Y&R Brisbane | Copywriter |
Lucy Flower | Y&R Brisbane | Senior Account Director |
Jill Every | The Lott | General Manager – Marketing (Lotteries) |
Ben Johnson | The Lott | Brand Portfolio Manager |
Kimberley Garner | The Lott | Assistant Brand Manager |
Michelle Short | Y&R Brisbane | Production Director |
Katelyn Testa | The Lott | Art Director |
Andrew Leftley | Y&R Brisbane | Senior Art Director |
Nick Williams | Y&R Brisbane | Designer |
Mark Gregory | Y&R Brisbane | Group Account Director |
Erin Core | Y&R Brisbane | Planner |
Kohbe Vela | Y&R Brisbane | Head and Broadcast and Content |
Harry Orme | PPR Brisbane | PR Consultant |
To promote Powerball’s $25 million pre-Christmas draw, we took over one of Australia’s busiest airports in the week leading up to Christmas (a peak holiday travel time) and gift wrapped an entire 80-seat private jet. Complete with giant silver bow and gift tag advertising the draw.