Title | COME ACROSS THE BEST SAKURA MOMENT |
Brand | SUNTORY |
Product / Service | KINMUGI BEER |
Category | C02. Interactive & Dynamic Billboards / Posters |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media Placement | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
Production | DENTSU INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Nobuaki Hattori | DENTSU INC. | Executive Creative Director |
Shinnosuke Matsuyoshi | DENTSU INC. | Creative Director |
Kyoka Sekiguchi | INTERCONNECT, INC. | Art Director |
Hideto Satake | DENTSU AD-GEAR INC. | Account Manager |
Shinya Iida | DENTSU INC. | Media Planner |
- A digital signage campaign to enhance the brand asset of a Japanese beer. - Utilize the digital signage network in Tokyo and enables passengers to see beautiful cherry blossoms around. - Created original and Japan’s new algorithm and system to generate and distribute ads automatically. - The ads are automatically generated according to real-time data including flowering stages, time and weather. - Generation and distribution happens every 30 minutes.