COME ACROSS THE BEST SAKURA MOMENT

TitleCOME ACROSS THE BEST SAKURA MOMENT
BrandSUNTORY
Product / ServiceKINMUGI BEER
CategoryC02. Interactive & Dynamic Billboards / Posters
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production DENTSU INC. Tokyo, JAPAN

Credits

Name Company Position
Nobuaki Hattori DENTSU INC. Executive Creative Director
Shinnosuke Matsuyoshi DENTSU INC. Creative Director
Kyoka Sekiguchi INTERCONNECT, INC. Art Director
Hideto Satake DENTSU AD-GEAR INC. Account Manager
Shinya Iida DENTSU INC. Media Planner

Brief Explanation

- A digital signage campaign to enhance the brand asset of a Japanese beer. - Utilize the digital signage network in Tokyo and enables passengers to see beautiful cherry blossoms around. - Created original and Japan’s new algorithm and system to generate and distribute ads automatically. - The ads are automatically generated according to real-time data including flowering stages, time and weather. - Generation and distribution happens every 30 minutes.