MUSHROOM

Bronze Spike Campaign
TitleMUSHROOM
ClientSAGAWA SHOYU INC.
Product / ServiceSOY SAUCE
CategoryA01. Food
3 of 4 Campaign
EntrantOGILVY & MATHER JAPAN Tokyo, JAPAN
Idea Creation OGILVY & MATHER JAPAN Tokyo, JAPAN

English Translation of Main Headlines

Headline: Sagawa Soy Sauce. Just Enough Brings the Taste Alive.

Credits

Name Company Position
Ajab Samrai Ogilvy & Mather Japan GK Chief Creative Officer
Ajab Samrai Ogilvy & Mather Japan GK Executive Creative Director
Ajab Samrai Ogilvy & Mather Japan GK Creative Director
Ajab Samrai Ogilvy & Mather Japan GK Art Director
Ajab Samrai Ogilvy & Mather Japan GK Copywriter
Ajab Samrai Ogilvy & Mather Japan GK Illustrator
Sei Sugiyama Ogilvy & Mather Japan GK Art Director
Sei Sugiyama Ogilvy & Mather Japan GK Copywriter
Sei Sugiyama Ogilvy & Mather Japan GK Illustrator
Thorsten Meyer Ogilvy & Mather Japan GK Producer
Fred Kendall Hogarth & Ogilvy Inc. Producer
Dixon Wong Ogilvy & Mather Japan GK Editor
Takuya Murakami Ogilvy & Mather Japan GK Account Manager
Ken Konno Freelance Calligrapher
Gyotaku Freelance Illustrator