THE EDIBLE BUSINESS CARD

TitleTHE EDIBLE BUSINESS CARD
BrandSAGA CITY
Product / ServiceSAGA NORI (SEAWEED) / CITY PROMOTION
CategoryE02. Small Scale Special Solutions
EntrantGEOMETRY GLOBAL Tokyo, JAPAN
Idea Creation GEOMETRY GLOBAL Tokyo, JAPAN
PR GEOMETRY GLOBAL Tokyo, JAPAN
Production GEOMETRY GLOBAL Tokyo, JAPAN
Production 2 TYO MONSTER Tokyo, JAPAN
Production 3 SAGA AD CENTER Fukuoka, JAPAN

Credits

Name Company Position
Masato Mitsudera Geometry Global Japan Executive Creative Director
Yasuo Matsubara Geometry Global Japan Creative Director
Kengo Arima Arima Office Ltd. Copywriter/Planner/Director/Music
Akihiko Ono Geometry Global Japan Art Director
Masao Omokawa TYO Inc. MONSTER Division Producer
Yuta Shimotsu CHINZEI Camera
Yumiko Yoshida TYO Inc. MONSTER Division Art
Aki Kumamoto Freelance Song
Yuji Murata PPC Mixer
Miyu Okuda TYO Inc. MONSTER Division Production Manager
Naoki Miyazoe SAGA AD CENTER Creative Producer/Account Executive
Daisuke Mishima SAGA AD CENTER Creative Producer/Account Executive
Kanako Takeuchi SAGA AD CENTER Creative Producer/Account Executive
Tomonori Kobayashi KOZEN Cooperation
Masami Hase KOZEN Cooperation
Hironori Ochi KOZEN Cooperation
Chihiro Komatsu KOZEN Cooperation
Shigeru Yamamoto HEISEI Warehouse Cooperation
Sayuri Hara Netcom BB Web Corder
Daiki Hamamoto Netcom BB Web Director
Daniel Comar Geometry Global Regional Executive Creative Director (Asia Pacific)
Federico Garcia Freelance Scenario Writer
Shumpei Negami  Cutters Producer
Heather Richardson Cutters Producer
Billy Montross Cutters Editor

Brief Explanation

The business cards were handed over to the local celebrities such as the mayor, corporate president, senior official of union, the landladies of a Japanese-style hotel, and local talents. PR events held Saga city and Fukuoka city (the regional area hub) invite Major media personals. The seaweed was engraved with names using special laser cutting technology. Since the best quality Saga Nori is very thin and fine, it took more than 2 months on testing laser cutting and actually making it happen. The edible business cards were designed with the cultural patterns and rare animals that represent Saga prefecture. 50 official ambassadors distributed 100 edible business cards throughout Japan to drive interest and guided to campaign website. 100 general consumers won their edible business cards by lottery and show off their card on their SNS site. The campaign also exposes through official website with YouTube movies, Instagram and Twitter.