| Title | THE EDIBLE BUSINESS CARD |
| Brand | SAGA CITY |
| Product / Service | SAGA NORI (SEAWEED) / CITY PROMOTION |
| Category | E02. Small Scale Special Solutions |
| Entrant | GEOMETRY GLOBAL Tokyo, JAPAN |
| Idea Creation | GEOMETRY GLOBAL Tokyo, JAPAN |
| PR | GEOMETRY GLOBAL Tokyo, JAPAN |
| Production | GEOMETRY GLOBAL Tokyo, JAPAN |
| Production 2 | TYO MONSTER Tokyo, JAPAN |
| Production 3 | SAGA AD CENTER Fukuoka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masato Mitsudera | Geometry Global Japan | Executive Creative Director |
| Yasuo Matsubara | Geometry Global Japan | Creative Director |
| Kengo Arima | Arima Office Ltd. | Copywriter/Planner/Director/Music |
| Akihiko Ono | Geometry Global Japan | Art Director |
| Masao Omokawa | TYO Inc. MONSTER Division | Producer |
| Yuta Shimotsu | CHINZEI | Camera |
| Yumiko Yoshida | TYO Inc. MONSTER Division | Art |
| Aki Kumamoto | Freelance | Song |
| Yuji Murata | PPC | Mixer |
| Miyu Okuda | TYO Inc. MONSTER Division | Production Manager |
| Naoki Miyazoe | SAGA AD CENTER | Creative Producer/Account Executive |
| Daisuke Mishima | SAGA AD CENTER | Creative Producer/Account Executive |
| Kanako Takeuchi | SAGA AD CENTER | Creative Producer/Account Executive |
| Tomonori Kobayashi | KOZEN | Cooperation |
| Masami Hase | KOZEN | Cooperation |
| Hironori Ochi | KOZEN | Cooperation |
| Chihiro Komatsu | KOZEN | Cooperation |
| Shigeru Yamamoto | HEISEI Warehouse | Cooperation |
| Sayuri Hara | Netcom BB | Web Corder |
| Daiki Hamamoto | Netcom BB | Web Director |
| Daniel Comar | Geometry Global | Regional Executive Creative Director (Asia Pacific) |
| Federico Garcia | Freelance | Scenario Writer |
| Shumpei Negami | Cutters | Producer |
| Heather Richardson | Cutters | Producer |
| Billy Montross | Cutters | Editor |
The business cards were handed over to the local celebrities such as the mayor, corporate president, senior official of union, the landladies of a Japanese-style hotel, and local talents. PR events held Saga city and Fukuoka city (the regional area hub) invite Major media personals. The seaweed was engraved with names using special laser cutting technology. Since the best quality Saga Nori is very thin and fine, it took more than 2 months on testing laser cutting and actually making it happen. The edible business cards were designed with the cultural patterns and rare animals that represent Saga prefecture. 50 official ambassadors distributed 100 edible business cards throughout Japan to drive interest and guided to campaign website. 100 general consumers won their edible business cards by lottery and show off their card on their SNS site. The campaign also exposes through official website with YouTube movies, Instagram and Twitter.