| Title | THE SO LAID-BACK BENCH |
| Brand | LOTTE ICE CREAM CO., LTD. |
| Product / Service | SO |
| Category | F01. Integrated Campaign Led by Outdoor |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| PR | MATERIAL Tokyo, JAPAN |
| Production | NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN |
| Production 2 | TOW Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Noritaka Kobuse | DENTSU INC. | Creative Director |
| Junta Yoshikawa | DENTSU INC. | Communication Planner |
| Satoshi Takahashi | DENTSU INC. | PR Planner |
| Takashi Koyama | DENTSU INC. | Planner |
| Daisaku Maeda | DENTSU INC. | Art Director |
| Tatsuhiro Nagashima | DENTSU INC. | Planner |
| Yumi Fujisawa | DENTSU INC. | Copywriter |
| Kosuke Fukui | DENTSU INC. | Copywriter |
| Yaichi Kubo | DENTSU INC. | Account Exective |
| Ryo Ito | DENTSU INC. | Account Exective |
| Ruriko Kikuchi | DENTSU INC. | Account Exective |
| Koji Abe | DENTSU CREATIVE FORCE INC. | Creative Producer |
| Takashi Maeno | Keio University Graduated School | Professer |
| Eisuke Tachikawa | NOSIGNER | Social Product Designer |
| Daisuke Sugyo | NIBAN-KOBO Productions Corp | Producer |
| Wakana Shibata | NIBAN-KOBO Productions Corp | Production Manager |
| Nobuya Imai | NIBAN-KOBO Productions Corp | Director |
| Kazuki Ohata | FREERANCE | Photographer |
| Takayuki Tonegawa | Wicky.Records | Record Producer |
| Takanori Inagaki | HITO TO HITO | Producer |
| Tomoki Nozawa | Material Inc. | PR Planner |
| Takashi Kibe | TOW CO.,LTD | Interactive Producer |
| Yuzuru Suzuki | TOW CO.,LTD | Event Producer |
| Yuichi Shimazu | TOW CO.,LTD | Event Director |
| Tunemi Kobayashi | TOW CO.,LTD | Event Director |
| TRI4TH | FREERANCE | Artist |