Title | BUDDY |
Brand | UNILEVER (LIFEBUOY) |
Product / Service | LIFEBUOY HAND WASH |
Category | E02. Small Scale Special Solutions |
Entrant | MULLENLOWE SINGAPORE, SINGAPORE |
Idea Creation | MULLENLOWE SINGAPORE, SINGAPORE |
Production | TEO STUDIO PHOTOGRAPHY Singapore, SINGAPORE |
Production 2 | VHQ Singapore, SINGAPORE |
Production 3 | NEON SOUND Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Erick Rosa | MullenLowe Singapore | executive creative director |
Ang Sheng Jin | MullenLowe Singapore | creative director |
Daniel Kee | MullenLowe Singapore | Creative Director |
Loh Seow Khian | MullenLowe Singapore | Art director |
Ang Sheng Jin | MullenLowe Singapore | art director |
Joy Chen | MullenLowe Singapore | Copywriter |
Daniel Kee | MullenLowe Singapore | Copywriter |
Evan Lim | The Rabbit Hole | retoucher |
Loh Seow Khian | MullenLowe Singapore | Illustrator |
Jacqueline Wong | MullenLowe Singapore | Agency producer |
Adam Snyder | MullenLowe Singapore | editor |
Kyanne Tan | MullenLowe Singapore | Agency producer |
Pamela Phang | MullenLowe Singapore | agency producer |
Ranjit Jathanna | MullenLowe Singapore | Chief Strategy Officer |
Vinay Vinayak | MullenLowe Singapore | Global Business Director |
Eevon Ong | MullenLowe Singapore | Account Manager |
Chen Mei Hsuan | MullenLowe Singapore | Account Manager |
Gin Khoo | Teo Studio | Director |
Alvin Tan | Teo Studio | Photographer |
Fabian Tan | VHQ Singapore | Executive Producer |
Xu Qiao Juan | VHQ Singapore | Post producer |
Neon Sound Singapore | Neon Sound Singapore | music and sound design |
Buddy is an unbranded, attractive plush that is toy given away in schools, clinics and villages in rural India. Children who press his paw will hear Buddy speak through a speech module. Inserted into Buddy’s banter are reminders for children to wash their hands before eating and after going to the bathroom.