| Title | AIR-INK |
| Brand | HEINEKEN ASIA PACIFIC PTE. LTD. |
| Product / Service | TIGER BEER |
| Category | E06. Transit |
| Entrant | HEINEKEN ASIA PACIFIC Singapore, SINGAPORE |
| Idea Creation | MARCEL SYDNEY, AUSTRALIA |
| Media Placement | STARCOM London, UNITED KINGDOM |
| Media Placement 2 | FLORA&FAUNAVISIONS Berlin, GERMANY |
| Media Placement 3 | STARCOM Singapore, SINGAPORE |
| Media Placement 4 | SPARK FOUNDRY New York, USA |
| Media Placement 5 | CURIOUS FEW, HONG KONG |
| PR | EDELMAN SINGAPORE, SINGAPORE |
| PR 2 | MSL HONG KONG Kwun Tong, HONG KONG |
| PR 3 | OGILVY PUBLIC RELATIONS WORLDWIDE Singapore, SINGAPORE |
| PR 4 | SCHRODER+SCHOMBS PR Berlin, GERMANY |
| PR 5 | BRAYA New York, USA |
| Production | GOODOIL FILMS Sydney, AUSTRALIA |
| Production 2 | HECKLER Sydney, AUSTRALIA |
| Production 3 | SQUEAK E CLEAN PRODUCTIONS Los Angeles, USA |
| Additional Company | GRAVIKY LABS Bangalore, INDIA |
| Name | Company | Position |
|---|---|---|
| David Nobay | Marcel Sydney | Founder / Creative Chairman |
| Scott Huebscher | Marcel Sydney | Executive Creative Director |
| Gavin Chimes | Marcel Sydney | Senior Copywriter |
| Leslie Sharpe | Marcel Sydney | Senior Art Director |
| Holly Alexander | Marcel Sydney | Head of Production |
| Anirudh Sharma | Graviky Labs | Creative Technologist |
| Chris Beghin | Marcel Sydney | Senior Print Producer |
| Simon Davis | Marcel Sydney | Senior Print Producer |
| Ryan Bernal | Marcel Sydney | Client Services Director |
| Alex Buckland | Marcel Sydney | Account Director |
| Iona Macgregor | Marcel Sydney | Chief Strategy Officer |
| Cathy Song | Marcel Sydney | Senior Planner |
| Knox Cassidy | Marcel Sydney | Account Manager |
| Osmond Go | Marcel Sydney | Account Manager |
| Toni Carter | Marcel Sydney | Traffic Manager |
| Emmanuel Bougneres | Marcel Sydney | Head of Art |
| Jeremy Hogg | Marcel Sydney | Senior Art Director |
| Kevin Masters | Marcel Sydney | Senior Copywriter |
Innovative devices were fitted to a fleet of Tiger delivery trucks, capturing 95% of their pollution before it reached the air. The harvested carbon was purified and turned into safe, high-quality ink. Air–Ink pens and markers were sent to street artists and activists around the world. They used them to reclaim the streets, using prominent roadside billboards in major cities around the world, buildings, posters and petitions. The fleet of Tiger delivery trucks also served as mobile posters for the campaign as they harvested the pollution live on the streets of London.