AIR-INK

Short List
TitleAIR-INK
ClientHEINEKEN ASIA PACIFIC PTE. LTD.
Product / ServiceTIGER BEER
CategoryE06. Transit
EntrantHEINEKEN ASIA PACIFIC Singapore, SINGAPORE
Idea Creation MARCEL SYDNEY, AUSTRALIA
Media Placement STARCOM London, UNITED KINGDOM
Media Placement 2 FLORA&FAUNAVISIONS Berlin, GERMANY
Media Placement 3 STARCOM Singapore, SINGAPORE
Media Placement 4 SPARK FOUNDRY New York, USA
Media Placement 5 CURIOUS FEW, HONG KONG
PR EDELMAN SINGAPORE, SINGAPORE
PR 2 MSL HONG KONG Kwun Tong, HONG KONG
PR 3 OGILVY PUBLIC RELATIONS WORLDWIDE Singapore, SINGAPORE
PR 4 SCHRODER+SCHOMBS PR Berlin, GERMANY
PR 5 BRAYA New York, USA
Production GOODOIL FILMS Sydney, AUSTRALIA
Production 2 HECKLER Sydney, AUSTRALIA
Production 3 SQUEAK E CLEAN PRODUCTIONS Los Angeles, USA
Additional Company GRAVIKY LABS Bangalore, INDIA

Brief Explanation

Innovative devices were fitted to a fleet of Tiger delivery trucks, capturing 95% of their pollution before it reached the air. The harvested carbon was purified and turned into safe, high-quality ink. Air–Ink pens and markers were sent to street artists and activists around the world. They used them to reclaim the streets, using prominent roadside billboards in major cities around the world, buildings, posters and petitions.  The fleet of Tiger delivery trucks also served as mobile posters for the campaign as they harvested the pollution live on the streets of London.

Credits

Name Company Position
David Nobay Marcel Sydney Founder / Creative Chairman
Scott Huebscher Marcel Sydney Executive Creative Director
Gavin Chimes Marcel Sydney Senior Copywriter
Leslie Sharpe Marcel Sydney Senior Art Director
Holly Alexander Marcel Sydney Head of Production
Anirudh Sharma Graviky Labs Creative Technologist
Chris Beghin Marcel Sydney Senior Print Producer
Simon Davis Marcel Sydney Senior Print Producer
Ryan Bernal Marcel Sydney Client Services Director
Alex Buckland Marcel Sydney Account Director
Iona Macgregor Marcel Sydney Chief Strategy Officer
Cathy Song Marcel Sydney Senior Planner
Knox Cassidy Marcel Sydney Account Manager
Osmond Go Marcel Sydney Account Manager
Toni Carter Marcel Sydney Traffic Manager
Emmanuel Bougneres Marcel Sydney Head of Art
Jeremy Hogg Marcel Sydney Senior Art Director
Kevin Masters Marcel Sydney Senior Copywriter