| Title | CAN NOT WAIT |
| Brand | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
| Product / Service | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
| Category | E04. Live Advertising & Events |
| Entrant | HAVAS SHANGHAI, CHINA |
| Idea Creation | HAVAS SHANGHAI, CHINA |
| Media Placement | SHINEWORKS Shanghai, CHINA |
| Production | HAVAS SHANGHAI, CHINA |
| Production 2 | SHINEWORKS Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Ben Sun Erihei | Havas Worldwide Shanghai | Chief Creative Officer |
| Shangyong Yang | Havas Worldwide Shanghai | Executive Creative Director |
| Jack Xuan | Havas Worldwide Shanghai | Creative Director |
| Kiddy Wang | Havas Worldwide Shanghai | Copywriter |
| Emily Liu | Havas Worldwide Shanghai | Copywriter |
| Lyon Liao | Havas Worldwide Shanghai | Art Director |
| Hanmin Ming | Havas Worldwide Shanghai | Art Director |
| Will Yang | Havas Worldwide Shanghai | Art Director |
| Roc Wong | Havas Worldwide Shanghai | Art Director |
| Jinyu Li | Shineworks Shanghai | Director |
| Koko Huang | Shineworks Shanghai | Producer Director |
| Coco Dai | Shineworks Shanghai | Producer Director |
| Pingyi Fang | Shineworks Shanghai | Director Of Photography |
| Suqiang Zhang | Shineworks Shanghai | Cameraman |
| Bolin Li | Shineworks Shanghai | Cameraman |
| Zhenghua Wong | Shineworks Shanghai | Producer |
| Xuefeng Sun | Shineworks Shanghai | Producer |
| CC Wang | Shineworks Shanghai | Producer |
| Bobby Yang | Shineworks Shanghai | Producer |
| Marshal Chen | Shineworks Shanghai | Assistant Director |
| Fang Wang | Shineworks Shanghai | Editor |
| Mark Ma | Shineworks Shanghai | Assistant Editor |
| Chang Ching Chung | Shineworks Shanghai | Lighting |
| Huaisuo Zhao | Shineworks Shanghai | Lighting |
At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas. After the movie, they could directly sign up to be organ donors. Also we filmed the whole process and spread it on TVC and social media.