Brief Explanation

In a category where stress-tests and stats are used to demonstrate product superiority, the OtterBox Stupid-Proof campaign breaks through the clutter by using humour instead. It’s based on a simple truth - a mobile phone left on its own is perfectly safe. Unfortunately, mobile phones are never alone. They have owners. These owners are people. And people by nature in the name of bravery, adventure, creativity and innovation, do really stupid things, constantly endangering the one thing that’s within arms length – their mobile phones. Inspired by the famous photographer Martin Parr, we captured people’s moments of stupidity in the most candid way. These images combined with the tagline and one-liner– OtterBox indestructible phone covers. Protects smart phones from stupid people –demonstrates the product benefit with humour that’s universally understood and appreciated.