PASSWORDS WITH A PURPOSE

Short List
TitlePASSWORDS WITH A PURPOSE
ClientROYAL LIFE SAVING WA
Product / ServiceDROWNING PREVENTION
CategoryC03. Ambient Use of Digital Technology
Entrant303 MULLENLOWE Perth, AUSTRALIA
Idea Creation 303 MULLENLOWE Perth, AUSTRALIA
Media Placement 303 MULLENLOWE Perth, AUSTRALIA
PR 303 MULLENLOWE Perth, AUSTRALIA
Production 303 MULLENLOWE Perth, AUSTRALIA

Brief Explanation

We asked children to rewrite the WIFI passwords at local swimming centres, with each password encouraging parents to put down their phones and watch their children. The WIFI passwords were then put on posters around local swimming centres. Generic pool passwords such as 'aquatic_123' were replaced by messages such as 'you_are_my_lifeguard'.

Credits

Name Company Position
Richard Berney 303 Mullen Lowe Executive Creative Director
Scott Pritchett 303 Mullen Lowe Art Director
Elizabeth Looker Liz Looker Photography Photographer
Lauren Nimmo Royal Life Saaving WA Senior Manager, Health Promotion and Research