| Title | TIME TO WASH |
| Brand | ORANGE CLEAN |
| Product / Service | HANDWASH |
| Category | E02. Small Scale Special Solutions |
| Entrant | GEOMETRY GLOBAL Hong Kong, HONG KONG |
| Idea Creation | GEOMETRY GLOBAL Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Julian Hernandez | Geometry Global Hong Kong | Executive Creative Director |
| Mauricio Sanaiote | Geometry Global Hong Kong | Creative Director |
| Anastasia Simone Franz | Geometry Global Hong Kong | Art Director |
| Paul Sin | Geometry Global Hong Kong | Senior Art Director |
| Jay Lee | Geometry Global Hong Kong | Copywriter |
| Wing Lee | Geometry Global Hong Kong | 3D Creative Director |
| Hoyan Li | Geometry Global Hong Kong | 3D Senior Art Director |
| Joe Chi | Geometry Global Hong Kong | 3D Art Director |
| Gilles Jourdan | Bloc Productions | Illustrator |
| Cecile Barstad | Bloc Productions | Illustrator |
| Joe Chua | Geometry Global Hong Kong | General Manager |
| Celia Wang | Geometry Global Hong Kong | Account Manager |
| Chowpo Kong | Geometry Global Hong Kong | Client Service Director |
| Ivan Abreu | Blink Audiovisuals | Director |
| Billy Chan | Play Music Hong Kong | Music Composer |
We designed a soap pump with a built-in timer to extend kids’ washing time. When it is pressed, the LED timer is activated and plays a 20-second song that ends right when it’s time to rinse. Our song tells the story of a “Dirty Monster” (???) who gets washed away by water and vanishes. Each verse was accompanied by a specific hand gesture or “step” for rubbing your hands with soap, making up a 5-step “choreography”. The soap bottles were deployed in school bathrooms across southern rural China, where we taught young children how to properly wash their hands in 20 seconds with our song. The bottle label was revamped to feature the dirty monster, with each line of the song’s lyrics inscribed on each of the monster’s ten arms as he shows us the 5 steps of proper hand washing.