Title | REMOTE RISTORANTE |
Brand | DR OETKER |
Product / Service | RISTORANTE FROZEN PIZZA |
Category | E04. Live Advertising & Events |
Entrant | BWM DENTSU Melbourne, AUSTRALIA |
Idea Creation | BWM DENTSU Melbourne, AUSTRALIA |
Media Placement | DENTSU MITCHELL Melbourne, AUSTRALIA |
PR | HAYSTAC Melbourne, AUSTRALIA |
Production | BWM DENTSU Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Rob Belgiovane | BWM Dentsu Aust | Group Chief Creative Officer |
Simon Bagnasco | BWM Dentsu Melbourne | Executive Creative Director |
Phil van Bruchem | BWM Dentsu Melbourne | Creative Director |
Chris Andrews | BWM Dentsu Melbourne | Creative Director |
Ryan Purcell | BWM Dentsu Melbourne | Associate Creative Director |
Tom Opie | BWM Dentsu Melbourne | Creative |
Chris Plummer | BWM Dentsu Melbourne | Creative |
Luisa Peters | BWM Dentsu Melbourne | Senior Onscreen Producer |
Deanne Pascoe | BWM Dentsu Melbourne | Account Director |
Bridget Lane | BWM Dentsu Melbourne | Account Executive |
Mikael Perhirin | BWM Dentsu Melbourne | Head of Digital and Consumer Experience |
Mac Wright | BWM Dentsu Melbourne | Digital Experience Manager |
Thaissa Tanaka | BWM Dentsu Melbourne | Community Manager |
To prove that Ristorante frozen pizza lets you enjoy pizzeria taste wherever you call home, Australia’s most remote home was transformed into the world’s most remote pizzeria. Like any other restaurant opening, the home-turned-pizzeria promoted to the locals and the rest of the nation. Typical flyers, sandwich boards, and even the classic pizzeria sign helped spread the word, as intrigue grew, and disbelief turned to amazement. People came from far and wide to take a seat at the pizzeria – including selected media and social media influencers – all who were surprised to discover the meal they’d been enjoying was frozen pizza. A live TV media crew shared the opening night with media outlets as soon as the dinner service ended. And for those who couldn’t experience the restaurant first hand, the online content on Facebook and YouTube meant that they too could share in the experience.