REMOTE RISTORANTE

Short List
TitleREMOTE RISTORANTE
ClientDR OETKER
Product / ServiceRISTORANTE FROZEN PIZZA
CategoryE04. Live Advertising & Events
EntrantBWM DENTSU Melbourne, AUSTRALIA
Idea Creation BWM DENTSU Melbourne, AUSTRALIA
Media Placement DENTSU MITCHELL Melbourne, AUSTRALIA
PR HAYSTAC Melbourne, AUSTRALIA
Production BWM DENTSU Melbourne, AUSTRALIA

Brief Explanation

To prove that Ristorante frozen pizza lets you enjoy pizzeria taste wherever you call home, Australia’s most remote home was transformed into the world’s most remote pizzeria.    Like any other restaurant opening, the home-turned-pizzeria promoted to the locals and the rest of the nation. Typical flyers, sandwich boards, and even the classic pizzeria sign helped spread the word, as intrigue grew, and disbelief turned to amazement. People came from far and wide to take a seat at the pizzeria – including selected media and social media influencers – all who were surprised to discover the meal they’d been enjoying was frozen pizza. A live TV media crew shared the opening night with media outlets as soon as the dinner service ended. And for those who couldn’t experience the restaurant first hand, the online content on Facebook and YouTube meant that they too could share in the experience.

Credits

Name Company Position
Rob Belgiovane BWM Dentsu Aust Group Chief Creative Officer
Simon Bagnasco BWM Dentsu Melbourne Executive Creative Director
Phil van Bruchem BWM Dentsu Melbourne Creative Director
Chris Andrews BWM Dentsu Melbourne Creative Director
Ryan Purcell BWM Dentsu Melbourne Associate Creative Director
Tom Opie BWM Dentsu Melbourne Creative
Chris Plummer BWM Dentsu Melbourne Creative
Luisa Peters BWM Dentsu Melbourne Senior Onscreen Producer
Deanne Pascoe BWM Dentsu Melbourne Account Director
Bridget Lane BWM Dentsu Melbourne Account Executive
Mikael Perhirin BWM Dentsu Melbourne Head of Digital and Consumer Experience
Mac Wright BWM Dentsu Melbourne Digital Experience Manager
Thaissa Tanaka BWM Dentsu Melbourne Community Manager