| Title | SAVLON HEALTHY HANDS CHALK STICKS |
| Brand | SAVLON, ITC |
| Product / Service | SAVLON HEALTHY HANDS CHALK STICKS |
| Category | E02. Small Scale Special Solutions |
| Entrant | OGILVY & MATHER MUMBAI, INDIA |
| Idea Creation | OGILVY & MATHER MUMBAI, INDIA |
| PR | PR PUNDIT Mumbai, INDIA |
| Production | GOOD MORNING Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Piyush Pandey | Ogilvy & Mather, Mumbai, India | Executive Chairman |
| Rajiv Rao | Ogilvy & Mather, Mumbai, India | National Creative Director |
| Kainaz Karmakar | Ogilvy & Mather, Mumbai | Chief Creative Officer |
| Harshad Rajadhyaksha | Ogilvy & Mather, Mumbai | Chief Creative Officer |
| Ramakrishnan Hariharan | Ogilvy & Mather | Creative Director |
| Nishant Jethi | Ogilvy & Mather | Creative Director |
| Mahesh Ambaliya | Ogilvy & Mather | Copywriter |
| Vinay Pawaskar | Ogilvy & Mather | Associate Creative Director |
| Ashok Karkala | Ogilvy & Mather | Associate Creative Director |
| Nirav Khant | Ogilvy & Mather | Senior Art Director |
| Harshada Shinde | Ogilvy & Mather | Senior Art Director |
| Ajay Menon | Ogilvy & Mather | Executive Vice President |
| Roshni Mohan | Ogilvy & Mather | Client Servicing Manager |
| Neha Agarwal | Ogilvy & Mather | Group Account Manager |
| Maitree Lonare | Ogilvy & Mather | Account Executive |
| Afshan Hussain Shaikh | Good Morning Films | Director |
Under ‘Healthy India Mission’, in the first phase, 100 rural schools on the outskirts of 20 cities across India were chosen on the basis of health reports of students. In school, children were handed out these special chalk sticks to write with. While writing, the chalk powder usually accumulates on their hands. At lunch break, when they put their hands under running water, the chalk powder on their hand turns into soap and washes their hands clean. In this process, kids take no extra effort. On Children's Day, this innovation was released as an online video.