SAVLON HEALTHY HANDS CHALK STICKS

Silver Spike

Demo Film

Presentation Image

TitleSAVLON HEALTHY HANDS CHALK STICKS
ClientSAVLON, ITC
Product / ServiceSAVLON HEALTHY HANDS CHALK STICKS
CategoryE02. Small Scale Special Solutions
EntrantOGILVY & MATHER MUMBAI, INDIA
Idea Creation OGILVY & MATHER MUMBAI, INDIA
PR PR PUNDIT Mumbai, INDIA
Production GOOD MORNING Mumbai, INDIA

Brief Explanation

Under ‘Healthy India Mission’, in the first phase, 100 rural schools on the outskirts of 20 cities across India were chosen on the basis of health reports of students. In school, children were handed out these special chalk sticks to write with. While writing, the chalk powder usually accumulates on their hands. At lunch break, when they put their hands under running water, the chalk powder on their hand turns into soap and washes their hands clean. In this process, kids take no extra effort. On Children's Day, this innovation was released as an online video.

Credits

Name Company Position
Piyush Pandey Ogilvy & Mather, Mumbai, India Executive Chairman
Rajiv Rao Ogilvy & Mather, Mumbai, India National Creative Director
Kainaz Karmakar Ogilvy & Mather, Mumbai Chief Creative Officer
Harshad Rajadhyaksha Ogilvy & Mather, Mumbai Chief Creative Officer
Ramakrishnan Hariharan Ogilvy & Mather Creative Director
Nishant Jethi Ogilvy & Mather Creative Director
Mahesh Ambaliya Ogilvy & Mather Copywriter
Vinay Pawaskar Ogilvy & Mather Associate Creative Director
Ashok Karkala Ogilvy & Mather Associate Creative Director
Nirav Khant Ogilvy & Mather Senior Art Director
Harshada Shinde Ogilvy & Mather Senior Art Director
Ajay Menon Ogilvy & Mather Executive Vice President
Roshni Mohan Ogilvy & Mather Client Servicing Manager
Neha Agarwal Ogilvy & Mather Group Account Manager
Maitree Lonare Ogilvy & Mather Account Executive
Afshan Hussain Shaikh Good Morning Films Director