| Title | THE AMPHIBIOUS DELIVERY |
| Brand | KFC |
| Product / Service | KFC BUCKET, KFC DELIVERY |
| Category | E06. Transit |
| Entrant | OGILVY & MATHER PHILIPPINES Makati City, THE PHILIPPINES |
| Idea Creation | OGILVY & MATHER PHILIPPINES Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Donna Dimayuga | Ogilvy & Mather Philippines | Creative Director |
| Paulo Villones | Ogilvy & Mather Philippines | Associate Creative Director |
| Liana Barcia | Ogilvy & Mather Philippines | Senior Copywriter |
| Wacky Torres | Ogilvy & Mather Philippines | Copywriter |
| James Mendoza | Ogilvy & Mather Philippines | Art Director |
| Caloy Sambrano | Ogilvy & Mather Philippines | Managing Director |
| Emma Manalac | Ogilvy & Mather Philippines | Account Director |
| Carmela Bangsal | Ogilvy & Mather Philippines | Account Manager |
| MJ Ramos | Ogilvy & Mather Philippines | Project Manager |
In the Philippines, KFC is losing the 'fried chicken wars'. Having only one-fourth the number of the leading competitor's stores, we knew we had to do something special to reinforce our presence and drive up sales. The mission was simple – to go where our competitors couldn't and wouldn't. The Amphibious Delivery brought chicken to a place that has been inaccessible for decades: the submerged city of Artex Compound in Malabon. Known as the Venice of the Philippines, the chest-deep waters of this permanently flooded residential area make the place inaccessible by land. Residents have to get around in small wooden boats. KFC partnered with H20 technology to make use of the first Philippine-made amphibious vehicle, and surprised the residents with an unforgettable day filled with finger lickin' good buckets. So why did the fried chicken cross the flood? To get to you. And well, because it could.