HEAT TECH WINDOW

Silver Spike
TitleHEAT TECH WINDOW
ClientUNIQLO
Product / ServiceHEAT TECH
CategoryD02. Use of Ambient Outdoor
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation CHEIL WORLDWIDE Seoul, SOUTH KOREA
Media Placement CHEIL WORLDWIDE Seoul, SOUTH KOREA
PR CHEIL WORLDWIDE Seoul, SOUTH KOREA

Brief Explanation

Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. Furthermore, the logo of the Heat Tech thermal wear is printed on the Heat Tech Window, which makes all the windows across town on which it is applied into new outdoor media for Uniqlo. 1)Air Cap Sheet Insulation Estimation, 2015 / Korea Institute of Building Construction

Credits

Name Company Position
Jeongkeun Yoo Cheil Worldwide Executive Vice President
Wain Choi Cheil Worldwide Chief Creative Officer
Sungphil Hwang Cheil Worldwide Art Director
Hyungkyun Oh Cheil Worldwide Art Director
Taeyul Ko Cheil Worldwide Junior Art Director
Jaehwan Lee Cheil Worldwide Account Director
Junseok Park Cheil Worldwide Account Executive
Seungeun Lee Cheil Worldwide Account Executive
Yujin Jung Cheil Worldwide Account Executive
Sunho Bae Cheil Worldwide Agency Producer
Wanmo Koo Bounce Creative Designer
Jeakyun Kim Bounce Creative Designer
Sungjin Lee Bounce Creative Designer
Kyounghyun Kim Junpasang Production Executive Producer
Seunghyun Jo Junpasang Production Production Designer
Sungin Ji Freelancer Cinematographer
Myungjun Kim / Freelancer Cinematographer
Jaeyun Lee Seoul Vision Editor
Soyeon Kim Seoul Vision Colorist
Miri Choi Seoul Vision Flame Artist
Sungrae Hong Kiss FM Sound Designer
Inu Hwang Audio Village Sound Studio Producer
Taeho Park Kiss FM Other Sound Production Credits
Arana Son Kiss FM Music Director
Jiwon Choi JW Pictures Photographer
Choongsun Park JW Pictures Photographer
Hyewon Ha Rue N Ran Entertainment Model Agency Credits
Jooyong Kim Rue N Ran Entertainment Model Agency Credits