| Title | GREEN LIGHT RUN |
| Brand | ADIDAS JAPAN |
| Product / Service | PUREBOOST |
| Category | E04. Live Advertising & Events |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Idea Creation | TBWA\HAKUHODO Tokyo, JAPAN |
| Production | TBWA\HAKUHODO Tokyo, JAPAN |
| Production 2 | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA\HAKUHODO Inc. | Chief Creative Officer |
| Takuya Ozaki | TBWA\HAKUHODO | Creative Director |
| Norihito Takahashi | TBWA\HAKUHODO | Copywriter/Planner |
| Chino Yamaguchi | TBWA\HAKUHODO | Copywriter/Planner |
| Yoshihiro Kono | TBWA\HAKUHODO | Art Director |
| Ryota Haraguchi | TBWA\HAKUHODO | Activation Planner |
| Takuro Amada | TBWA\HAKUHODO | Strategic Planning Director |
| Hiroshi Miyamoto | TBWA\HAKUHODO | Event Producer |
| Atsushi Matsuo | TBWA\HAKUHODO | Senior Account Director |
| Masao Sudo | TBWA\HAKUHODO | Account Director |
| Kei Takahashi | TBWA\HAKUHODO | Account Supervisor |
| Shinsuke Yoshida | TBWA\HAKUHODO | Account Supervisor |
| Yusuke Yasuda | TBWA\HAKUHODO | Account Executive |
| Keisuke Hakomori | VOYAGER | Director |
| Takashi Aso | Tohokushinsha Film Corporation | Production Producer |
| Kenji Shigematsu | Tohokushinsha Film Corporation | Production Producer |
| Yoshikatsu Higuchi | Tohokushinsha Film Corporation | Production Producer |
| Takuya Sugimoto | Tohokushinsha Film Corporation | Production Manager |
| Riichi Kin | Tohokushinsha Film Corporation | Production Manager |
| Yusuke Suga | Freelance | Cameraman |
GREEN LIGHT RUN is an urban marathon race, where the runner doesn’t have to stop for any red light. In cooperation with the police, traffic signal algorithms were analyzed. This marathon held in Tokyo was the world first to utilize Big Data and technology in this way. The optimum routings and timings to ensure that runners would not have to stop for a single red light anywhere for their entire 42.195km challenge were delivered to them in real-time navigation prompts.