GREEN LIGHT RUN

Silver Spike

Demo Film

Presentation Image

TitleGREEN LIGHT RUN
ClientADIDAS JAPAN
Product / ServicePUREBOOST
CategoryE04. Live Advertising & Events
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Idea Creation TBWA\HAKUHODO Tokyo, JAPAN
Production TBWA\HAKUHODO Tokyo, JAPAN
Production 2 TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Brief Explanation

GREEN LIGHT RUN is an urban marathon race, where the runner doesn’t have to stop for any red light. In cooperation with the police, traffic signal algorithms were analyzed. This marathon held in Tokyo was the world first to utilize Big Data and technology in this way. The optimum routings and timings to ensure that runners would not have to stop for a single red light anywhere for their entire 42.195km challenge were delivered to them in real-time navigation prompts.

Credits

Name Company Position
Kazoo Sato TBWA\HAKUHODO Inc. Chief Creative Officer
Takuya Ozaki TBWA\HAKUHODO Creative Director
Norihito Takahashi TBWA\HAKUHODO Copywriter/Planner
Chino Yamaguchi TBWA\HAKUHODO Copywriter/Planner
Yoshihiro Kono TBWA\HAKUHODO Art Director
Ryota Haraguchi TBWA\HAKUHODO Activation Planner
Takuro Amada TBWA\HAKUHODO Strategic Planning Director
Hiroshi Miyamoto TBWA\HAKUHODO Event Producer
Atsushi Matsuo TBWA\HAKUHODO Senior Account Director
Masao Sudo TBWA\HAKUHODO Account Director
Kei Takahashi TBWA\HAKUHODO Account Supervisor
Shinsuke Yoshida TBWA\HAKUHODO Account Supervisor
Yusuke Yasuda TBWA\HAKUHODO Account Executive
Keisuke Hakomori VOYAGER Director
Takashi Aso Tohokushinsha Film Corporation Production Producer
Kenji Shigematsu Tohokushinsha Film Corporation Production Producer
Yoshikatsu Higuchi Tohokushinsha Film Corporation Production Producer
Takuya Sugimoto Tohokushinsha Film Corporation Production Manager
Riichi Kin Tohokushinsha Film Corporation Production Manager
Yusuke Suga Freelance Cameraman