Title | THE UNUSUAL FOOTBALL FIELD PROJECT |
Brand | AP (THAILAND) |
Product / Service | PROPERTY DEVELOPMENT |
Category | D02. Use of Ambient Outdoor |
Entrant | CJ WORX Bangkok, THAILAND |
Idea Creation | CJ WORX Bangkok, THAILAND |
Media Placement | CJ WORX Bangkok, THAILAND |
Media Placement 2 | SPORE Bangkok, THAILAND |
PR | CJ WORX Bangkok, THAILAND |
PR 2 | SPORE Bangkok, THAILAND |
Production | MEOUR Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
SAHARATH SAWADATIKOM | CJ WORX | EXECUTIVE CREATIVE DIRECTOR |
THANASORN JANEKANKIT | CJ WORX | CREATIVE DIRECTOR |
RATTASAK MUTUTANONDH | CJ WORX | COPYWRITER |
NITTAYA CHANANUKUL | CJ WORX | ART DIRECTOR |
The campaign was shared across the world, mainly in Asia, Australia, USA, and Europe in just one week of campaign launch. The story was covered in various big news networks, such as Dailymail, The Mirror, The Guardian, The sun, Nation TV, Thairath, Daily News, Bangkok today etc. Many leading web magazine in the design field such as, Hypebeast, Designboom, Fubiz, Fastcodesign, Dezeen, Designdaba also posted our campaign on their websites. Sports website such as, Soccerbible, Kicks to the Pitch, Trollfootball also shared our campaign. The campaign gained so much attention that it generated more than 10 billion impressions and 10,000,000 usd. worth of free media.