| Title | EXTREME SHOPPING |
| Brand | THE NORTH FACE KOREA |
| Product / Service | PRODUCT |
| Category | E04. Live Advertising & Events |
| Entrant | INNORED Seoul, SOUTH KOREA |
| Idea Creation | INNORED Seoul, SOUTH KOREA |
| Media Placement | INNORED Seoul, SOUTH KOREA |
| PR | INNORED Seoul, SOUTH KOREA |
| Production | SPACE MONSTER CONTENTS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| All INNORED | INNORED | Associates |
| YK Kim | Space Monster Contents | Production Director |
| Huijoon Cho | Space Monster Contents | Production Producer |
| Hyungkeun Jeon, Suhyun Kim, Subong Back | Space Monster Contents | Assistant Directors |
| Jongkwan Kim | Space Monster Contents | Director of Photography |
| Yeri Min | Space Monster Contents | Production Art Director |
In commemoration of the 50th year since the foundation, we created a unique pop-up store in Lotte Premium Outlet, Paju, where consumers can come and truly experience the brand. When the consumers tried wearing the McMURDO products at this store, they got a unique proposal. “You can purchase the product which you are wearing now free-of-charge.” At the moment of answering ‘Yes’, the blue sky and the zipline that goes down 120 meters from a dizzy height is unveiled. The one who can successfully come down the zipline would receive a special prize, The North Face McMURDO..