| Title | PUZZLING POSTERS |
| Brand | MONASH UNIVERSITY |
| Product / Service | MONASH UNIVERSITY |
| Category | E02. Small Scale Special Solutions |
| Entrant | Y&R MELBOURNE, AUSTRALIA |
| Idea Creation | Y&R MELBOURNE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jake Barrow | Y&R melbourne | Executive Creative Director |
| Josh Moore | Y&R | Chief Creative Officer |
| Katie Britton | Y&R Melbourne | Senior Copywriter |
| Matthew Hunt | Y&R Melbourne | Group Account Director |
| Nick Bollard | Y&R Melbourne | Account Director |
| Gerry Matthee | Y&R Melbourne | Production Manager |
| Caleb de Gabriel | Y&R Melbourne | Designer |
Engineering students love a challenge. So when we gave them posters – we didn’t want to make it easy. We created (or engineered) a poster that could only make sense once a series of intricate folds were made to reveal a simple message. The design was crafted to serve its two-fold purpose as a single-sided portrait poster and as a foldable puzzle with a hidden message. Essentially one poster became 2 ads.