Title | PUZZLING POSTERS |
Brand | MONASH UNIVERSITY |
Product / Service | MONASH UNIVERSITY |
Category | E02. Small Scale Special Solutions |
Entrant | Y&R MELBOURNE, AUSTRALIA |
Idea Creation | Y&R MELBOURNE, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jake Barrow | Y&R melbourne | Executive Creative Director |
Josh Moore | Y&R | Chief Creative Officer |
Katie Britton | Y&R Melbourne | Senior Copywriter |
Matthew Hunt | Y&R Melbourne | Group Account Director |
Nick Bollard | Y&R Melbourne | Account Director |
Gerry Matthee | Y&R Melbourne | Production Manager |
Caleb de Gabriel | Y&R Melbourne | Designer |
Engineering students love a challenge. So when we gave them posters – we didn’t want to make it easy. We created (or engineered) a poster that could only make sense once a series of intricate folds were made to reveal a simple message. The design was crafted to serve its two-fold purpose as a single-sided portrait poster and as a foldable puzzle with a hidden message. Essentially one poster became 2 ads.