| Title | SPEED LIMIT MONK STATUE |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | ROAD SAFETY CAMPAIGN |
| Category | E02. Small Scale Special Solutions |
| Entrant | BBDO BANGKOK, THAILAND |
| Idea Creation | BBDO BANGKOK, THAILAND |
| Production | KLACK FILMS Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO BANGKOK | Chairman & Chief Creative Officer |
| Anuwat Nitipanont | BBDO BANGKOK | Deputy Chief Creative Office |
| Park Wannasiri | BBDO BANGKOK | Creative Director |
| Thanan Srisukh | BBDO BANGKOK | Senior Art Director |
| Thiti Boonkerd | BBDO BANGKOK | Senior Copywriter |
| Panupak Siripakdee | BBDO BANGKOK | Senior Art Director |
| Vachira Pashekrepapon | BBDO BANGKOK | Copywriter |
| Natthanicha Taveesupapong | BBDO BANGKOK | Account Director |
INTRODUCING Speed Limit Monk Statue. THE World’s first monk statue that CAN warn you to be mindful and cautious while driving. USING GPS trackER and speed detectOR, THE MONK STATUE CAN Detect different legal speed limit ON each road that the car IS CURRENTLY on. If THE driver exceeds legal speed limit, the statue will AUTOMATICALLY PLAY PHRA PAYOM’s PREACHING VOICE THAT WAS PRE-RECORDED in 9 different speeches, ALL OF WHICH WARN THEM TO BE MINDFUL, SLOW DOWN AND DRIVE SAFER. WE hostED EVENTS AROUND THE COUNTRY TO GIVE AWAY THOUSANDS OF STATUES DURING SONGKRAN PERIOD, WHERE MOST OF ACCIDENTS OCCUR.