Title | HEAT TECH WINDOW |
Brand | UNIQLO |
Product / Service | HEAT TECH |
Category | E01. Non-standard Indoor Advertising |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jeongkeun Yoo | Cheil Worldwide | Executive Vice President |
Wain Choi | Cheil Worldwide | Chief Creative Officer |
Sungphil Hwang | Cheil Worldwide | Art Director |
Hyungkyun Oh | Cheil Worldwide | Art Director |
Taeyul Ko | Cheil Worldwide | Junior Art Director |
Jaehwan Lee | Cheil Worldwide | Account Director |
Junseok Park | Cheil Worldwide | Account Executive |
Seungeun Lee | Cheil Worldwide | Account Executive |
Yujin Jung | Cheil Worldwide | Account Executive |
Sunho Bae | Cheil Worldwide | Agency Producer |
Wanmo Koo | Bounce Creative | Designer |
Jeakyun Kim | Bounce Creative | Designer |
Sungjin Lee | Bounce Creative | Designer |
Kyounghyun Kim | Junpasang Production | Executive Producer |
Seunghyun Jo | Junpasang Production | Production Designer |
Sungin Ji | Freelancer | Cinematographer |
Myungjun Kim | / Freelancer | Cinematographer |
Jaeyun Lee | Seoul Vision | Editor |
Soyeon Kim | Seoul Vision | Colorist |
Miri Choi | Seoul Vision | Flame Artist |
Sungrae Hong | Kiss FM | Sound Designer |
Inu Hwang | Audio Village | Sound Studio Producer |
Taeho Park | Kiss FM | Other Sound Production Credits |
Arana Son | Kiss FM | Music Director |
Jiwon Choi | JW Pictures | Photographer |
Choongsun Park | JW Pictures | Photographer |
Hyewon Ha | Rue N Ran Entertainment | Model Agency Credits |
Jooyong Kim | Rue N Ran Entertainment | Model Agency Credits |
Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. Furthermore, the logo of the Heat Tech thermal wear is printed on the Heat Tech Window, which makes all the windows across town on which it is applied into new outdoor media for Uniqlo. 1)Air Cap Sheet Insulation Estimation, 2015 / Korea Institute of Building Construction