| Title | WATCHDOGS |
| Brand | SOI DOG FOUNDATION |
| Product / Service | - |
| Category | E04. Live Advertising & Events |
| Entrant | CHEIL WORLDWIDE Bangkok, THAILAND |
| Idea Creation | CHEIL WORLDWIDE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Satit Jantawiwat | Cheil (Thailand) Ltd | Chief Creative Officer |
| Pakornkrit Khantaprab | Cheil (Thailand) Ltd | Copywriter |
| Chayada Sungthong | Cheil (Thailand) Ltd | Art Director |
| Sayam Doungklin | Cheil (Thailand) Ltd | Computer Artist |
| Puttipong Yuensiriwattananukul | Cheil (Thailand) Ltd | Account Manager |
| Jittranon Soponpong | Cheil (Thailand) Ltd | Account Manager |
| Pattarapong Nitikarn | Cheil (Thailand) Ltd | Strategic Planning Manager |
| Poonyaphob Sittipornanan | Cheil (Thailand) Ltd | Strategic Planning Manager |
| Chanida Noikampan | Cheil (Thailand) Ltd | Agency Producer |
| Awika Suyasit | Cheil (Thailand) Ltd | Creative Coordinator |
| Pornpipat Luksanasut | Triton Film | Director |
| Sarun Thubthim | Triton Film | Director |
| Chatchai Kusolsinchai | Triton Film | Dop |
| Wongwattana Chunhavuttiyanon | Triton Film | Camera Man |
| Arthip Kunjaitha | Triton Film | Camera Man |
| Kunakorn Pomkaew | Triton Film | Asst Director |
| Phoosuda Sanohdontree | Triton Film | Production Manager |
| Peerawat Puttipo | Triton Film | Art Department |
| Uthit Boonsoemkhanit | Triton Film | Location Manager |
| Thida Rosthip | Triton Film | Wardrobe |
| Sakchai Jansri | Triton Film | Sound Man |
| Thapana Rodsud | Triton Film | Editor |
| Yingyos Somjittsakul | Triton Film | Asst Editor |
| Suriya Malaphan | Triton Film | Asst Editor |
| Chatchai Settawon | Triton Film | Colorist |
| Nuttavut Korpornsrisanga | Triton Film | Motion Graphic |
| Napas Warasestasak | - | Project Manager |
| Arnas Jarakorn | - | Lead Engineer |
| Chayanon T.Charoen | - | Engineer |
| Chayanat Sirirojpanya | Triton Film | Producer |
The solution for stray dog issue is not in any animal shelter or the government. If only people perceive stray dogs in a new way. Watchdogs wants to change that perception, the perception that stray dogs are useless and unwanted. In doing so, stray dogs need to have a new role, to be Watchdogs of the community. By combining dog instincts (territorial behaviour & super senses) with smart technology, this smart vests are designed to turn their barking habit into a notification alert linked with mobile phone. Ultimately, Watchdogs aims to create a mutual relationship where stray dogs and the community are taking care of one another.