| Title | BUDDY |
| Brand | UNILEVER (LIFEBUOY) |
| Product / Service | LIFEBUOY HAND WASH |
| Category | E02. Small Scale Special Solutions |
| Entrant | MULLENLOWE SINGAPORE, SINGAPORE |
| Idea Creation | MULLENLOWE SINGAPORE, SINGAPORE |
| Production | TEO STUDIO PHOTOGRAPHY Singapore, SINGAPORE |
| Production 2 | VHQ Singapore, SINGAPORE |
| Production 3 | NEON SOUND Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Erick Rosa | MullenLowe Singapore | executive creative director |
| Ang Sheng Jin | MullenLowe Singapore | creative director |
| Daniel Kee | MullenLowe Singapore | Creative Director |
| Loh Seow Khian | MullenLowe Singapore | Art director |
| Ang Sheng Jin | MullenLowe Singapore | art director |
| Joy Chen | MullenLowe Singapore | Copywriter |
| Daniel Kee | MullenLowe Singapore | Copywriter |
| Evan Lim | The Rabbit Hole | retoucher |
| Loh Seow Khian | MullenLowe Singapore | Illustrator |
| Jacqueline Wong | MullenLowe Singapore | Agency producer |
| Adam Snyder | MullenLowe Singapore | editor |
| Kyanne Tan | MullenLowe Singapore | Agency producer |
| Pamela Phang | MullenLowe Singapore | agency producer |
| Ranjit Jathanna | MullenLowe Singapore | Chief Strategy Officer |
| Vinay Vinayak | MullenLowe Singapore | Global Business Director |
| Eevon Ong | MullenLowe Singapore | Account Manager |
| Chen Mei Hsuan | MullenLowe Singapore | Account Manager |
| Gin Khoo | Teo Studio | Director |
| Alvin Tan | Teo Studio | Photographer |
| Fabian Tan | VHQ Singapore | Executive Producer |
| Xu Qiao Juan | VHQ Singapore | Post producer |
| Neon Sound Singapore | Neon Sound Singapore | music and sound design |
Buddy is an unbranded, attractive plush that is toy given away in schools, clinics and villages in rural India. Children who press his paw will hear Buddy speak through a speech module. Inserted into Buddy’s banter are reminders for children to wash their hands before eating and after going to the bathroom.