| Title | MAGNETIC |
| Brand | DAN SULTAN |
| Product / Service | DAN SULTAN |
| Category | A09. Excellence in Music Video |
| Entrant | PHOTOPLAY Sydney, AUSTRALIA |
| Idea Creation | PHOTOPLAY Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jonathan Chong | Photoplay Films | Director |
| Oliver Lawrance | Photoplay Films | Executive Producer |
| Myles Williams | Liberation Music | Artist Liaison |
| Dropbear Digital | Dropbear Digital | Animation Studio |
This music video was created over a two month process and had over 60 individual 3D printed parts and combines stop motion animation, 3D printing, projection mapping and 3D animation to bring Dan Sultan to life as a living work of art. The first step in the process was to create a 3D scan of the musician's head and face. This was done by taking a series of photos of Dan at various angles that were then stitched together to create a 3D model. The model then had to be cleaned up and made ready for 3D printing. The model featured a movable head and replaceable mouth and eye pieces to allow the team to animate a full range of facial expressions. Overall, more than 60 individual 3D-printed pieces were used to create the animation.
This music video was created over a two month process and had over 60 individual 3D printed parts and combines stop motion animation, 3D printing, projection mapping and 3D animation to bring Dan Sultan to life as a living work of art. It premiered on October 3rd on online platforms in line with the release of Dan Sultan's single 'Magnetic'.
The music video has been viewed over 272000 times on Vimeo.
This music video for Dan Sultan's single 'Magnetic' is relevant for the Entertainment Lions for Music as it is a striking, definitely memorable clip which stands out from the run of the mill music videos. The video took two months to complete, utilising over 60 individual 3D prints and 2,7000 images of Dan. The final result is a brilliant piece of animation to accompany the single, which has definitely struck out as a strong direction Sultan is heading with when it comes to his new music.
This music video was created over a two month process and had over 60 individual 3D printed parts and combines stop motion animation, 3D printing, projection mapping and 3D animation to bring Dan Sultan to life as a living work of art. The first step in the process was to create a 3D scan of the musician's head and face. This was done by taking a series of photos of Dan at various angles that were then stitched together to create a 3D model. The model then had to be cleaned up and made ready for 3D printing. The model featured a movable head and replaceable mouth and eye pieces to allow the team to animate a full range of facial expressions. Overall, more than 60 individual 3D-printed pieces were used to create the animation.