| Title | DAVID JONES |
| Brand | DAVID JONES |
| Product / Service | RETAIL |
| Category | A04. Use of Licensed or Adapted Music |
| Entrant | SMITH & WESTERN Sydney, AUSTRALIA |
| Idea Creation | TBWA\SYDNEY, AUSTRALIA |
| Production | SMITH & WESTERN Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Mark Tallis | TBWA Sydney | Creative |
| Cameron Dowsett | TBWA Sydney | Creative |
| Dan Higson | Smith & Western Sound | Director |
| Ants Smith | Smith & Western Sound | Director |
| Nick West | Smith & Western Sound | Director |
To create a vocal only version of a famous Xmas song The 2016 campaign asks the question, 'How do Australians Christmas?' with a film to be launched today featuring global superstar and style icon, Cate Blanchett. The film showcases several different scenarios of how people around Australia celebrate the festive holiday season. With endless possibilities in store for customers, David Jones provides a solution for every possible scenario this Christmas, no matter how they choose to celebrate.
A massive TV and online campaign that ran for 8 weeks leading up to Xmas "We pride ourselves on offering the best of the world in one place and this is never more apparent than during our peak Christmas trading period."
Bingo!
We created a fantastic new choral acapella arrangement of the perennial Christmas classic "Merry Christmas Everybody" by English glam-rockers Slade. The music featured in this ad added to the quirky humour and unique approach and made it memorable, funny and charming.
Asks the viewer "How do you Christmas?" "Australians are known for taking a varied and unique approach to the way they celebrate Christmas. Whether it is finding the perfect gift for a loved one, preparing the home for a Christmas feast, curating the perfect outfit for seasonal celebrations or bringing the magic of Christmas alive with engaging activities for your children, David Jones provides endless possibilities for everyone."