| Title | "BULLET TRAIN" CONNECTED MUSIC VIDEO |
| Brand | LINE CORPORATION |
| Product / Service | CHOTOKKYU ”BULLET TRAIN” |
| Category | A03. Fan Engagement / Community Building |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Idea Creation | I&S BBDO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kairi Manabe | BBDO J WEST | Creative Director |
| Kozo Yamada | PROTX | Producer |
| Mariko Tsutsui | TAIYO KIKAKU co.,ltd. | Producer |
| Keisuke Yamazaki | TV TOKYO Corporation | Project manager |
| Hiroshi Tsuruoka | TV TOKYO Communications | Project manager |
| Yoshiki Kawazu | PROTX | Project manager |
| Yodai Kita | TAIYO KIKAKU co.,ltd. | Director |
| Taro Hashimoto | Freelance | Cinematographer |
| Masaki Noda | Freelance | Lighting |
| Eriko Amari | TAIYO KIKAKU co.,ltd. | Production Manager |
| Masami Ouchi | TAIYO KIKAKU co.,ltd. | Production Manager |
| Wataru Otsuka | TAIYO KIKAKU co.,ltd. | Production Manager |
| Yoshihiro Nose | TAIYO KIKAKU co.,ltd. | Art |
| Izumi Nakane | TAIYO KIKAKU co.,ltd. | Art |
| Tomomi Shinoda | TV TOKYO Art | Art |
| Harumi Sato | TAIYO KIKAKU co.,ltd. | Designer |
| Kaita Nagahara | e-sprit | Casting |
| Takashi Yamamoto | Freelance | Stylist |
| Yodai Kita | TAIYO KIKAKU co.,ltd. | Editor |
| Shuji Daito | TAIYO KIKAKU co.,ltd. | Editor |
| Akihiro Morita | TAIYO KIKAKU co.,ltd. | Sound Mixer |
| Akari Tatsumi | TAIYO KIKAKU co.,ltd. | Sound Mixer |
| Ayami Fujiwara | TAIYO KIKAKU co.,ltd. | Sound Mixer |
| CHOTOKKYU | Stardust | Cast |
| Kairi Manabe | BBDO J WEST | Copy Writer |
| Kairi Manabe | BBDO J WEST | Planner |
Our idea was to creat CONNECTED MUSIC VIDEO. We filmed vertical music videos for each members. When fans line up the smartphones with their friends like a train and play the videos simultaneously, it creates one big story.
We filmed vertical music videos for each members. When fans line up the smartphones with their friends like a train and play the videos simultaneously, it creates one big story.
This music video went viral in instant and shared over 20,000 times, got over 1,000,000 view, and covered by multiple media. As a result, this music video connected many fans, and created new fans as well, lead the performance at Budokan to success.?They earned their first No.1 on Billboard JAPAN. *Weekly CD SALES.
Our idea was to creat CONNECTED MUSIC VIDEO. We filmed vertical music videos for each members. When fans line up the smartphones with their friends like a train and play the videos simultaneously, it creates one big story.
We filmed vertical music videos for each members. When fans line up the smartphones with their friends like a train and play the videos simultaneously, it creates one big story.