BAND TEE DETECTOR

TitleBAND TEE DETECTOR
BrandJOOX THAILAND
Product / ServiceTENCENT (THAILAND) CO., LTD.
CategoryA03. Fan Engagement / Community Building
EntrantBBDO BANGKOK, THAILAND
Idea Creation BBDO BANGKOK, THAILAND
Production 1MOBY Bangkok, THAILAND
Production 2 KLACK FILMS Bangkok, THAILAND

Credits

Name Company Position
Suthisak Sucharittanonta BBDO BANGKOK Chairman & Chief Creative Officer
Anuwat Nitipanont BBDO BANGKOK Deputy Chief Creative Office
Park Wannasiri BBDO BANGKOK Creative Director
Thanan Srisukh BBDO BANGKOK Senior Art Director
Thiti Boonkerd BBDO BANGKOK Senior Copywriter
Panupak Siripakdee BBDO BANGKOK Senior Art Director
Vachira Pashekrepapon BBDO BANGKOK Copywriter
Tanyawan Wongapichart BBDO BANGKOK Account Director

The Campaign

INTRODUCING BAND TEE DETECTOR IN PARTNERSHIP WITH JOOX. THE FIRST TIME IN THE WORLD THAT YOU CAN LISTEN TO THE BAND’S MUSIC FROM THEIR BAND T-SHIRT. USING AR TECHNOLOGY, JOOX ENABLES EVERYONE TO SCAN ANY BAND T-SHIRT THAT THEY FIND WITH THE BAND TEE DETECTOR APP. THE APP WILL MATCH T-SHIRT’S GRAPHIC WITH OUR DATABASE, AND REDIRECT YOU TO LISTEN TO THE BAND’S MUSIC FROM JOOX, WHICH CONTAINS MORE THAN 4 MILLION SONGS. DOWNLOAD APP HERE https://play.google.com/store/apps/details?id=com.onemoby.bandtee

Creative Execution

INTRODUCING BAND TEE DETECTOR IN PARTNERSHIP WITH JOOX. THE FIRST TIME IN THE WORLD THAT YOU CAN LISTEN TO THE BAND’S MUSIC FROM THEIR BAND T-SHIRT. USING AR TECHNOLOGY, JOOX ENABLES EVERYONE TO SCAN ANY BAND T-SHIRT THAT THEY FIND WITH THE BAND TEE DETECTOR APP. THE APP WILL MATCH T-SHIRT’S GRAPHIC WITH OUR DATABASE, AND REDIRECT YOU TO LISTEN TO THE BAND’S MUSIC FROM JOOX, WHICH CONTAINS MORE THAN 4 MILLION SONGS. DOWNLOAD APP HERE https://play.google.com/store/apps/details?id=com.onemoby.bandtee

PEOPLE HAVE BEEN SCANNING BAND TEE 9,000 TIMES SINCE ITS LAUNCH. “REINVENT THE WAY TO ENJOY MUSIC” VASANAI PAKAPONGPAN, KEY ACCOUNT DIRECTOR, GMM GRAMMY “PERFECT CREATIVITY FOR ARTISTS!” PAISIT PONGPAICHUN, CREATIVE AND CONTENT, WARNER MUSIC THAILAND “AS A MUSICIAN, WE SALUTE THIS APP!” JUTI RUNGRUENGRAYUPKUL, GUITARIST, MO MORE TEAR

BAND TEE DETECTOR AIMS TO ELEVATE MUSIC EXPERIENCE BY ENGAGING WITH PEOPLE WHO WEAR BAND T-SHIRT ONLY FOR FASHION AND NEVER REALLY LISTEN TO THE MUSIC. THE APP LET THEM SCAN THE BAND T-SHIRT THAT THEY FIND , WITH AR TECHNOLOGY THE APP WILL CALCULATE BAND TEE'S GRAPHIC AND REDIRECT USER TO BAND'S MUSIC PAGE ON JOOX. WHICH MAKES PEOPLE DISCOVER NEW MUSIC EXPERIENCE.

xxx

Links

Supporting Webpage