| Title | BAND TEE DETECTOR |
| Brand | JOOX THAILAND |
| Product / Service | TENCENT (THAILAND) CO., LTD. |
| Category | A03. Fan Engagement / Community Building |
| Entrant | BBDO BANGKOK, THAILAND |
| Idea Creation | BBDO BANGKOK, THAILAND |
| Production | 1MOBY Bangkok, THAILAND |
| Production 2 | KLACK FILMS Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO BANGKOK | Chairman & Chief Creative Officer |
| Anuwat Nitipanont | BBDO BANGKOK | Deputy Chief Creative Office |
| Park Wannasiri | BBDO BANGKOK | Creative Director |
| Thanan Srisukh | BBDO BANGKOK | Senior Art Director |
| Thiti Boonkerd | BBDO BANGKOK | Senior Copywriter |
| Panupak Siripakdee | BBDO BANGKOK | Senior Art Director |
| Vachira Pashekrepapon | BBDO BANGKOK | Copywriter |
| Tanyawan Wongapichart | BBDO BANGKOK | Account Director |
INTRODUCING BAND TEE DETECTOR IN PARTNERSHIP WITH JOOX. THE FIRST TIME IN THE WORLD THAT YOU CAN LISTEN TO THE BAND’S MUSIC FROM THEIR BAND T-SHIRT. USING AR TECHNOLOGY, JOOX ENABLES EVERYONE TO SCAN ANY BAND T-SHIRT THAT THEY FIND WITH THE BAND TEE DETECTOR APP. THE APP WILL MATCH T-SHIRT’S GRAPHIC WITH OUR DATABASE, AND REDIRECT YOU TO LISTEN TO THE BAND’S MUSIC FROM JOOX, WHICH CONTAINS MORE THAN 4 MILLION SONGS. DOWNLOAD APP HERE https://play.google.com/store/apps/details?id=com.onemoby.bandtee
INTRODUCING BAND TEE DETECTOR IN PARTNERSHIP WITH JOOX. THE FIRST TIME IN THE WORLD THAT YOU CAN LISTEN TO THE BAND’S MUSIC FROM THEIR BAND T-SHIRT. USING AR TECHNOLOGY, JOOX ENABLES EVERYONE TO SCAN ANY BAND T-SHIRT THAT THEY FIND WITH THE BAND TEE DETECTOR APP. THE APP WILL MATCH T-SHIRT’S GRAPHIC WITH OUR DATABASE, AND REDIRECT YOU TO LISTEN TO THE BAND’S MUSIC FROM JOOX, WHICH CONTAINS MORE THAN 4 MILLION SONGS. DOWNLOAD APP HERE https://play.google.com/store/apps/details?id=com.onemoby.bandtee
PEOPLE HAVE BEEN SCANNING BAND TEE 9,000 TIMES SINCE ITS LAUNCH. “REINVENT THE WAY TO ENJOY MUSIC” VASANAI PAKAPONGPAN, KEY ACCOUNT DIRECTOR, GMM GRAMMY “PERFECT CREATIVITY FOR ARTISTS!” PAISIT PONGPAICHUN, CREATIVE AND CONTENT, WARNER MUSIC THAILAND “AS A MUSICIAN, WE SALUTE THIS APP!” JUTI RUNGRUENGRAYUPKUL, GUITARIST, MO MORE TEAR
BAND TEE DETECTOR AIMS TO ELEVATE MUSIC EXPERIENCE BY ENGAGING WITH PEOPLE WHO WEAR BAND T-SHIRT ONLY FOR FASHION AND NEVER REALLY LISTEN TO THE MUSIC. THE APP LET THEM SCAN THE BAND T-SHIRT THAT THEY FIND , WITH AR TECHNOLOGY THE APP WILL CALCULATE BAND TEE'S GRAPHIC AND REDIRECT USER TO BAND'S MUSIC PAGE ON JOOX. WHICH MAKES PEOPLE DISCOVER NEW MUSIC EXPERIENCE.
xxx