|Brand||MANUFACTURERS LIFE INSURANCE CO. (PHILS)|
|Product / Service||MANULIFE|
|Category||A04. Use of Licensed or Adapted Music|
|Entrant||J. WALTER THOMPSON PHILIPPINES Makati City, THE PHILIPPINES|
|Idea Creation||J. WALTER THOMPSON PHILIPPINES Makati City, THE PHILIPPINES|
|Golda Roldan||J. Walter Thompson Philippines||Managing Director|
|Dave Ferrer||J. Walter Thompson Philippines||Chief Creative Officer|
|Brandie Tan||J. Walter Thompson Philippines||Executive Creative Director|
|Javey Villones||J. Walter Thompson Philippines||Creative Director / Art Director|
|Albert Millar||J. Walter Thompson Philippines||Copywriter|
|Boyet Custodio||J. Walter Thompson Philippines||Associate Creative Director / Art Director|
|Tim Villela||J. Walter Thompson Philippines||Associate Creative Director / Copywriter|
|Yuyu Yu||J. Walter Thompson Philippines||Senior Art Director|
|Gian Gaite||J. Walter Thompson Philippines||Copywriter|
|Pao Acosta||J. Walter Thompson Philippines||Client Service Director|
|Pat Cui||J. Walter Thompson Philippines||Senior Account Manager|
|Pam Garcia||J. Walter Thompson Philippines||Executive Strategic Planning Director|
|Iya Forbes||J. Walter Thompson Philippines||Strategic Planner|
Manulife celebrates 110 years of standing by their clients.
Manulife launched a heart-tugging online film centered on life’s journey. The story revolves around two best friends who promised to stay by each other’s side, no matter what. Through nostalgic mementos such as Super 8s, cassette tapes, and Walkmans, the film takes its audience through a journey that’s closely familiar to them. Accompanied by a legendary 90s hit from Filipino rock icons, The Eraserheads, the film took its viewers through a journey of courage. One that will never be forgotten even as time passes. An ode to Manulife’s commitment to stay by their client’s side from the beginning up until the very end.
The online film brought in: 14.8 million Facebook impressions, 2.7 million Facebook views, 61 thousand reactions, and 1,769 new sign ups in just 2 weeks after it launched.
The film used an altered rendition of a Filipino classic entitled, “’Wag Kang Matakot” by Philippine rock icons, The Eraserheads. By using it as part of the film, it brought back to life an dying anthem of courage and made sure it lives on for the future generation.
Manulife wanted to highlight the message with a song that will resound among Filipinos. They looked at one particular piece, the Filipino classic, “Wag Kang Matakot,” popularized by Filipino rock icons, The Eraserheads. The song peaked in the 90s as people treated it as their anthem of courage whenever they were about to face tough tasks. But as years passed, the song dropped off as a new generation of listeners came about. Manulife revived the song in order to bring back its inspiring message and pass it on to a new generation.