|Product / Service||N/A|
|Category||A09. Excellence in Music Video|
|Entrant||LUCKYSPARKS Taipai, CHINESE TAIPEI|
|Idea Creation||LUCKYSPARKS Taipai, CHINESE TAIPEI|
|Production||LUCKYSPARKS Taipai, CHINESE TAIPEI|
|David Su YuHao||LUCKYSPARKS||Producer|
|Patrick Jones||LUCKYSPARKS||Director of Photography|
|Nas Oh||LUCKYSPARKS||Production Designer|
|Chun-Ning Chang||LUCKYSPARKS||Assistant Director|
|Ania Kann||LUCKYSPARKS||Assistant Director|
|D'nelle Almanza||LUCKYSPARKS||Make Up Artist|
|Joy X Sun||LUCKYSPARKS||Graphic Artist|
|James Howard Lee||LUCKYSPARKS||Designer|
|Kai Krause||LUCKYSPARKS||Color Grade|
This sci-fi family drama is to make people think about how technology affect humanity and especially the new generation. The robot essentially is a metaphor for anything we as human utilize to numb ourself from pain.
It started with having an understanding of Guo Ding’s album and figuring out the theme of this specific song. We had about 3 weeks from prep to production and then took about 2 weeks to turn in the final product. Universal Music Beijing released the video through online platform including: Youtube, Apple Music and other Chinese streaming site.
The video reached to a huge amount of audience online especially in China. It was also nominated by Golden Melody Award and won the audience award at the Taiwanese American Film Festival.
The story itself is inspired by Guo Ding’s Mercury Record. The work is relevant for music because this is essentially a music video for the track.
The strategy is to tell a simple family story that most of us can relate to. The lyric of the song is about being so close to someone yet are’t able to be with them, so I took that and implant it in a sci-fi world.